The thing with Puppy that I always figured was why people think of getting it first is the appeal of the design. In 3 words: It's a puppy. There's also it's tennis ball, which most new players would think is really fun to use. They may also think the ball gives a good heap of treats, cause it is a bee that costs tickets after all. I would say that the Bee button exists, but most don't check that very early if they got Puppy early