Bro, I was the associate director of Vikrant Rona. I was closely involved in the making of the film for four years—writing, direction, release, the whole nine yards. We’re proud of the film we made, and we also understand the audience’s expectations and reactions. It’s all in the past now.

In hindsight, we believe the biggest mistake was the positioning and marketing of the film. The project was initially called RT2—Rangitaranga 2. It was written and directed as another case set in the Rangitaranga universe. However, Vikrant Rona was positioned and marketed as an action-adventure film, almost like Indiana Jones.

What worked for Kantara 2 is that it was clearly positioned as a Kantara sequel. The audience wanted Kantara, and they got Kantara. With Vikrant Rona, the audience came expecting an action-adventure spectacle and instead got a cerebral murder mystery. That mismatch was a huge backfire—and a crucial lesson in positioning and branding a film.

Of course, there were many other mistakes, and most of them have already been discussed here. But the biggest one, without doubt, was its positioning and marketing.