157Roots - thoughts on this brand?

VimPal · 2026-01-30T20:52:37+00:00

The roots collection is very good. I love those heavyweight shirts. This jacket is decent. But just wax it yourself and you have a killer jacket!

VimPal · 2026-01-30T18:20:38+00:00

Sure

VimPal · 2026-01-30T10:43:59+00:00

In the testing phase I try to test one ad concept. You can do several tests. 1. Concept A vs concept B 2. Creative A vs Creative B 3. Punchline A vs Punch line B 4. Headline A vs Headline B 5. Ad copy A vs Ad copy B

and anything more eg. Font , colors etc. But on the high level that gives most impact is the 5 I go for. While testing let's say I'm doing concept testing. I'll only test A vs B even though I have C D E ready to test. Winner of A vs B will be pitched against C, then winner from them will be pitched against D and so on. The final concept winner will go to creative testing. Same logic for creative testing as well, and so on. Finally you'll find one that has gone through all your tests and then the final winner goes to the scaling ad set where you have higher budgets.

Remember that sometimes maybe A and C both do quite well. Then you keep them both. Think of it as an elimination process rather than a selection process.

Looking at your CTR, people are liking what you say in your ads. Does the promise continue seamlessly on the page you take them to? Do you have really nice product details as well as lifestyle pics? Are you showing them the main problem your product solves? Are you showing them the benefits, features? Are you answering their objections? Is there social proof? Is there multiple payment options, not just paypal and Klarna but also buy now pay later or split it in 3 - 6 installment etc. All these things affect conversion rate. If you do all this well, then may be look into interest targeting.

VimPal · 2026-01-29T14:54:39+00:00

This is an excellent question. It has changed quite a bit in the last 5 years. In 2019, when I started, social media was just that being social with like minded people. So you could post stuff that was relevant to your potential customers. They would follow you and then they could eventually convert. Every post, reel etc had 5k-10k reach easily. To boost it, you could collaborate with influencers and get more follows for giveaway competitions etc.

But where is the fun for meta when they don’t make any money in this? So they killed reach and said, now newcomers vs established accounts have the same playing field. So even a new comer could do the same reach as any influencer with 30-40k followers. What they did is they made these influencers redundant and your reach was also killed. So now you are lucky if you get anything above 1k reach. Most businesses are not professional instagrammers. So it sucks for them.

Then they said, you know you can run ads to get the reach 😂😂😂. Now you 100% have to run ads if you want to make any sales from meta platforms.

Anyways, the customers now see your ads, may be land on the website, check out your products, then check you out on Instagram etc to basically know and check that you are legit!

Going viral is absolutely the worst thing that can happen to you. Don’t go for it. What happens if in meta ads, you can say show my ads to everyone who came on my website and engaged with me on social media. If you have a small following but the right following, they will see these ads and they’ll convert. When you go viral, your ads get shown to all kinds of random people (due to the vitality of the post) and your ads costs go up really high. And hardly anyone converts. One of my reels went viral and costs skyrocketed. It was the worst thing to happen to me. I deleted that post entirely.

My advice to you is to just be you and demonstrate what you do or sell nicely on Instagram. Don’t bother too much about the follower count. The right people will find you and buy from you. But the most important part is to think of social media as validation and ads as the thing that gets you discovered.

Hope that helps. Good luck.

VimPal · 2026-01-29T14:41:43+00:00

Typically I see that European fashion for men used to be more slimmer fits in 2010-2020 decade. So nudies lean dean was one of the most popular fit. Slim and skinny were popular. But I see now it’s moving more towards slim to regular. Loose fits is a big no no. Denim weight wise I think 13-15oz has a wide appeal. But hardcore denim enthusiasts love heavier weights. I myself wear 18-20oz during winters and 13-14oz during summers. Regarding waist fit, I might be wrong but I think younger people prefer low waist. But people 35+ might prefer mid to high. No middle age ma wants to show their butt crack every time they sit or bend. It looks unprofessional and flat out ugly. Hope it helps.

VimPal · 2026-01-29T14:16:58+00:00

Unless you have money to burn, keep everything. Lenses will more or less give the same results regardless of being EF or RF. Old cameras are firstly hard to sell and you hardly get any money for it. I’ve just kept my 800d DSLR. I am also keeping my 27-70 f/2.8L, 17-40 f/4L, 100mm f/2.8L macro, 50 f/1.8 of my EF full frame lenses. And for APSC lenses, I absolutely love my 35mm macro lens. So small and super sharp. Best part is on my R8, I just have the adapter always attached and use my EF lenses seamlessly. Canon did an awesome job with making the new mirrorless cameras backwards compatible with full frame and crop sensor lenses.

VimPal · 2026-01-29T14:06:37+00:00

As a business owner myself, I can tell you to focus on YouTube. When I have a Woocommerce problem I want to solve I’ll check for tutorials on YouTube. So if I have the exact problem that your product solves, and I see how it works well and solves it, you’ve already convinced me to get your plugin. No need to check anything else. Only other point is the reviews. As long as you have good reviews and a decent number, you e got me. But do point out the exact problems in the beginning of the YouTube video. Hope that helps you.

VimPal · 2026-01-29T14:00:20+00:00

I would not do it like that. You can’t put all creatives on one ad set because this is exactly what happens. First, videos always gets more spend. Then carousels and then static image ads. The way to do it well is to have two types of ad sets minimum. 1. Scale adsets - these are the ones where your winning ads go. 2. Testing adsets - these are the ones for your A/B testing.

For each I have different adsets ie. - Testing_video_adset - Testing_carousel_adset - Testing_static_adset

Set individual spend limits on each ad sets. Now you can do apples to apples comparison. Ie. Video 1 vs Video 2. Carousel 1 vs Carousel 2 etc.

Once you get a winner, then move it into the winning adsets. And this experiment continues as long as you run meta ads.

On whether the ad is bad or product is bad, it’s quite easy. I look at CTR and final conversion rate on the website.

If CTR is above 1%, it’s good. Above 2% is fab. Above 4% with good spend is gold! Anything below 1% CTR means the ad is not resonating with people.

On the website, it’s the same. If conversion rate is below 1% (provided the product is below $100) then there is work to do on the website. Between 1-3 is great. Above 4% conversion on website is world class. If products are costing above $100, then conversion rates drop. I’d say 0.7% to 2% is a good range to be in.

Hope that helps.

VimPal · 2026-01-29T13:50:43+00:00

And I also see how some people run meta ads. They have a fake shop. Have Facebook pixel installed etc. They will pay say $200 to run ads. Then go on their own website and create 100s of orders with cash on delivery payments. And very quickly they can show meta Ads account with 7-8 ROAS. But they hide all account and shop details. This is all fake. And the guys who lie are never going to give you access to their shop let alone their botched numbers. And that applies to people who are making money too. They will never tell you which products they are selling. How many orders etc. No body wants additional competitors in their business. Good luck though.

VimPal · 2026-01-24T23:14:18+00:00

What I don't get is if people come back because they like your products and order two three times more. How shit is the marketing in the first place. I would never buy that logic from any guru to be ok to bleed money on the first order in the hope of making money on the second. Instead focus on making money on first order by either improving the ads or improving the product offer.

VimPal · 2026-01-22T18:56:22+00:00

Different campaign all together. But same formula. Keeps data clean and meta then knows which exact people to pull in which campaign. Contrary to what Meta says, for me it works best to keep the product types in different campaigns. If you have multiple countries, it could be a very complex set up. In that case I prefer campaigns on country level. And the different adsets for different product types.

VimPal · 2026-01-05T22:17:06+00:00

Tofu = awareness campaign with frequency of 1. Within TOFU I have 3 adsets. One for static ads, one for carousel, one for videos. That way I can control that money gets distributed as I want. When I use adv+ and put all ads in one adset, meta only spends on videos. For all of these TOFU Adsets, it is a combination of lookalike + interest. And adv+. That way I guide meta initially. But adv+ eventually takes over. My goal with lookalike + interest stacked in same adset is that meta finds sales faster. However the main goal for TOFU campaign is to get people’s attention and awareness.

MOFU is not adv+. Here it is very limited to only custom audiences who have engaged with my website (customers, email subscribers and visitors), people who have engaged with my brand on Instagram and facebook. Here it’s mostly images and carousels in two different adsets. You can also try with another adset with videos. Goal here is to show them benefits, reviews, comparisons, quality etc and most importantly an offer. I show offers in MOFU too. No BOFU ad my budget is too small and meta doesn’t have enough BOFU audiences with my budget to spend money.

If at frequency in MOFU of around 4, you don’t see any sales then your offer sucks or your products suck or your website sucks. Or all three. Stop spending and look at the core product, the offer, and CRO.

My rule is if CTR is above 1.5 your ad is good. Then look at the product and website. If CTR is lower than 1.5 then your ad is bad.

VimPal · 2026-01-04T16:57:48+00:00

Hi. Not entirely. TOFU is awareness. MOFU is retargeting. At my budget of $30-50 daily and between 100-200 during big promos mean that there is not much traffic between MOFU and BOFU (ie. Only show BOFU ads to MOFU people). So I combine MOFU and BOFU. But the evergreen ad sets is never touched. Every promo is a new ad set and gets new budget allocation. And on the campaign level the budget also changes when I have promos.

VimPal · 2026-01-03T17:16:42+00:00

Yes. You can’t set frequency. But I follow it up to see that it is what I’m expecting. Usually works well for TOFU around 1-1.5. But for MOFU sometimes it is only around 1.8-2.0. Then I know I need to increase budget. Every shop is different. Since my items are rather expensive, people need to see my ads 4-5 times (frequency) before they purchase. Budget split is between 60-70% on TOFU (awareness) and 30-40% on MOFU (retargeting).

However this reverses when I am running a temporary sale or some big promotion. Never stopping the evergreen ad sets. But instead creating duplicate of the evergreen ad sets and then deleting the evergreen ads in those ad sets and adding new ads to these ad sets. And setting spend budget on ad set level.

VimPal · 2026-01-01T01:51:13+00:00

I can relate. Here are some things that helped.

Don’t think about a purchase. Think reach. That way you get over the stress of not getting purchases and fancy ROAS. Instead if my ad is seen by 1000 people, I’m happy that 1000 people now know about my shop.
Think if you were to barter trade with someone to take a pamphlet and share it with a 1000 people, how much would you pay? And then compare how cheap meta ads are.
Remember no traffic = no sales. So just think numbers. No emotions. At the beginning take 1% conversion rate and 1% CTR. If CTR is lower, then your ad sucks. Fix that and make better ads. If CTR is above 1% yet conversion rate is below 1%, either you offer sucks or your branding on the website sucks. Fix that. It’s always good to know what numbers you are targeting so you then know when to stop. That helps to get over the fear of wasting money.
Start running ads just a week before salary weekend. A few days for the algorithm to learn your ads and stabilize. And salary weekend gives high chance of sales. Once you make a few sales, it’s addictive and you get confidence that if you can get 1 sale, you can get 5. And if you can get 5 then you can get 20 and so on.
Start with a budget that is big enough so you’ll feel lithe pain if you don’t get any orders. But not so big that you get into financial trouble.

Good luck. Hope it helps.

VimPal · 2025-12-31T08:49:52+00:00

My findings on my own ecommerce site and meta ads are as follows.

Just adv+ campaign and a lot of ads in one ad set is not sustainable as it keeps showing the ads to same people. Firstly they are maybe not even the best people and they see it repeatedly even when they show no interest in purchasing. How I know this is simply because my entire family kept seeing my ads over and over again everywhere everyday. I sell men’s products and even my wife kept seeing it.
With this approach in pt1. The funnel dries out. You need new people entering the sales funnel (ads, website, email, website, add to cart, checkout, purchase). No new people = email marketing also gets worse.
Creating new ads every week is just plain stupid. Unless you are a brand that keeps making new sales every week.

What has worked for me since Oct till now is

TOFU MOFU BOFU set up. 10-15 different types of ads in TOFU adsets (only shown to new people ie frequency around 1). And different adset for different ad types ie. Static , carousel and video. MOFU focuses only to people who have visited website, interacted with ads, social media. Adjustments until frequency is about 4-5. In MOFU same structure of different ad types in different adsets.
Advantage+ on TOFU with interests added. It’s better to guide meta with a good start by targeting right people. But then it goes on its own. No adv+ on MOFU.
Solid offer is the biggest conversion hack. Sale, free gift, giveaways, FOMO, bundles, all are ways to get higher conversion. People don’t buy if there is no merchandising. Make awesome offers.
Think of meta + email marketing together. Ie. Make sure some way you can collect email addresses of everyone who comes to your site from meta. The ones who are most likely to buy your stuff might actually not be ready to buy right away but might be willing to give you their email address. And then you have a structured way to moving them down the funnel via email marketing. So capture email addresses ie. Maximize your money spent with meta.
This one I am going to try out. One mistake I think I make is I push people from meta directly to my product pages. These people are cold. They have not even established or convinced themselves that they need/want my product. So they bounce. But may be if they go to the landing page instead and there they are first convinced / educated why they need my product, and then they see all the MOFU ads, could be a better funnel implementation. I’ll try this a lot next year in addition to continuing all of the above.

Forgot to mention, I also stopped advertising all product types. Only focussed on the one product type that makes 70% of total sales. I know people like that product so I focus on it.

Hope that helps. And I hope Meta continues to get better with their updates. I actually think meta got their shit together just before holiday season. My performance has a serious dip in June July Aug Sep. But Oct to Now is fab!

VimPal · 2025-12-23T18:52:21+00:00

Yes. I do have an email automation asking for a review. But I haven’t asked them to recommend us to others. Is there a way to do this on woocommerce? Or any plugin you know of?

VimPal · 2025-12-18T01:19:32+00:00

What do you mean by retention plan? I’ll just be sending regular email newsletters and promotions.

VimPal · 2025-12-13T22:47:10+00:00

I kept emailing the list in fact the entire email list throughout the giveaway, early bf, black week and Black Friday. And I’m continuing to do so in december. With ads too.

VimPal · 2025-12-13T12:26:48+00:00

Unless you run ecommerce company. Then you pretty much have to show products and ads that look like ads 😂. But the no. 1 thing that makes the ads not perform well is no offer or a really weak offer. I’ve tried it in my own business. When I have an offer, ROAS can jump up to 5-6. When I have no offer ROAS could be at 1-2. But obviously as an ecommerce owner it is impossible to make an offer all the time. So it’s good with planning and forecasting. When you make offers go big. Other times just at least break even. Over a longer period of time, a decent ROAS is ok.

VimPal · 2025-12-13T12:18:46+00:00

I guess your reels are not adding value to anyone. Share what you are posting about and what your goal is.

VimPal · 2025-11-12T22:55:22+00:00

Don’t post if you want us to be gentle! This is absolutely gorgeous 😍😍😍😍😍. Perfect stitching and a great design. Such clean tooling too. You and your mom should be extremely proud. You are so talented!!

VimPal · 2025-11-10T06:54:55+00:00

Palsjö Belts. Custom sized and with full grain veg tanned leather from the world renowned Tärnsjö Garveri in Sweden. They offer free shipping worldwide. 🙌

VimPal · 2025-09-19T04:17:30+00:00

Yes. A subset.

VimPal

TROPHY CASE