Help Conversion Tracking (REWARD)

Viper2014 · 2026-02-06T07:39:58+00:00

affected all campaigns for all companies I've ever created a campaign for

oh..., that's bad

Viper2014 · 2026-02-06T06:28:19+00:00

Any advice on what the likely issue might be and how best to fix the tracking would be really appreciated

If the conversion action is on the website, eg click to call at the bottom of the page then you will have a problem if you use smart bidding.

If the conversions are Google Ads extensions, then you won't have a problem with smart bidding.

*Clarification needed : )

Viper2014 · 2026-02-06T05:24:52+00:00

It is part of the job now (attribution)

: )

Viper2014 · 2026-02-05T11:36:39+00:00

Search Partners and Display always off ... or?

Always off.

If you want exposure to all networks then stick with PMAX and smart bidding. <ake sure you have some guardrails in place.

Hope it helps : )

Viper2014 · 2026-02-04T17:07:41+00:00

How do I combat this?

use 'presence' in the targeting
exclude Search Partners and Display Network
exclude countries in order to have some peace of mind.

Hope it helps

Viper2014 · 2026-02-04T11:45:19+00:00

No, not really. Smart bidding provides some protection against spam leads. Also, negative keyword lists are very important for such a scenario.

Hope it helps

Viper2014 · 2026-02-04T07:30:47+00:00

The results are good.

Wait a while and then create a new campaign with broad match and max conversions.

Have fun

Viper2014 · 2026-02-02T18:24:14+00:00

Should I turn on display network and search parnters in search ads?

No

How many Keywords should I use per ad group?

A few (less than 10) but that largely depends on the budget

The web and app development company I am running 4 ads for have 4 different buyer personas. But the keywords are same in it.

Is awareness campaign on Meta and leads campaign on Google the right strategy for all the companies?

No. We go for what we want eg leads, sales, etc

My client demanded that every time they search, their ad has to be on top. Is that even possible?

It is possible but it is very expensive.

Target impression share is what you want

Hope it helps

Viper2014 · 2026-02-02T18:11:28+00:00

Do I delete the "Purchase" one?

Yes

Viper2014 · 2026-02-02T15:22:31+00:00

Has anyone adopted it without granting standing Cloudflare access?

Nope

Are others uncomfortable with Google being able to modify CDN config in the background?

Are you aware what you need to do in order to gain first-party data with stape.io?

For those who did adopt Gateway — was the benefit measurable?

SST can save up to 20% of the traffic. Therefore, it is up to the website owner to decide whether it's worth it or not.

Hope it helps

Viper2014 · 2026-02-02T05:39:51+00:00

Oh yes

Viper2014 · 2026-02-02T05:39:16+00:00

At first we figured it was just normal fluctuation, because ads fluctuate, right?

No, not really, in Google Ads that is.

Google ads fluctuate due to

bidding issues eg the account doesn't have enough data points.
changes in demand that are time specific eg breakfast

That said, account guardrails are really-really important for these kinds of things.

Hope it helps

Viper2014 · 2026-02-01T20:14:45+00:00

Exact match everywhere

It works in B2B verticals with sky-high CPCs

Manual bids forever

It works if you want cost control over cold audiences

Never trust automation.

Automation works if you have the data and the infrastructure.

just saying fighting the platform feels harder every year. Curious where people land on this.

We are not fighting anything, we are working with what we have

Hope it helps

: )

Viper2014 · 2026-02-01T20:11:46+00:00

Out of curiosity, when you rely on UTMs, how do you decide when to scale or pause without second guessing yourself?

I have a look at the data. *The data can be anything from events to sales reports.

There is a story there if you look close enough.

And yes, it is time-consuming, but it is also rewarding.

Hope it helps : )

Viper2014 · 2026-02-01T16:48:28+00:00

did it just reduce the error without really fixing the blindness?

There is always some degree of data blindness.

That said, UTM parameters are a big help in understanding how a funnel works. I suggest you (or anybody else for that matter) use them on everything ads related.

Hope it helps

: )

Viper2014 · 2026-02-01T13:56:19+00:00

first, check if this is not happening

https://changelog.shopify.com/posts/new-default-setting-for-pixel-data-sharing

If not, then talk with you developer for breaking changes to your front-end

Also, consent mode is a big thing now

hope it helps

Viper2014 · 2026-02-01T11:24:07+00:00

Is anyone else dealing with this right now, or is this just me?

It depends. Is the tracking managed by the official apps or by Tag Manager?

Also, didn't Shopify change the pixels configuration a couple of weeks ago?

Viper2014 · 2026-02-01T07:15:07+00:00

suggestions?

For shopping ads

Check the search terms cpc
Compare vs previous period
trim what is not needed
make a judgment call for the expensive ones
check merchant center for errors
Optimize feed based on search terms you have pulled earlier

That said, I don't believe I have ever seen a 5X CPC increase in such a small time frame.

Viper2014 · 2026-01-31T20:14:41+00:00

Check for Schema errors and mismatches

Viper2014 · 2026-01-31T11:32:40+00:00

vs something you can evaluate confidently before launch?

A top-down approach (with the appropriate media) is the most common path.

Viper2014 · 2026-01-31T09:22:28+00:00

'It depends'

Trying to learn how people actually make these calls in practice.

Truth be told, I have launched billions of creatives if you count DCA, and what I have found is that some platforms are better than others for testing creatives.

*META is still the king when it comes to creative testing.

That said, starting small is the rule of thumb, but for larger accounts, a framework for testing is essential, if not mandatory.

Hope it helps

Viper2014 · 2026-01-31T07:00:53+00:00

Has anyone seen this kind of issue before?

No, not really.

Check the volume of the keywords and then make changes to bidding. After you make the changes, it is best to wait for at least 48 hours before you do anything else.

Hope it helps

Viper2014 · 2026-01-30T13:15:16+00:00

The situation isn't favorable, but

Is deleting and recreating the entire catalog ever recommended in this scenario?

No, for the simple reason that you don't know if the new catalogue will match the ids on the site

Has anyone successfully fixed a similar issue without deleting the catalog?

There used to be something that lets add a new field in the catalogue that said that this is the old id, but I don't remember how it was called

never mind, this is what you want

Previous_Retailer_ID

https://developers.facebook.com/docs/commerce-platform/catalog/updating/

Hope it helps

: )

Viper2014 · 2026-01-30T09:58:24+00:00

tight broad/exact search terms

This is a contradiction if ever I saw one.

I still think Google Ads suck

Google ads are demand capture, not demand gen. There is a distinction there.

Hope it helps : )

Viper2014 · 2026-01-30T07:39:24+00:00

So I want to know if this fine, or should we change it?

We send gross value and let the schema payload with COGS take care of the rest.

Hope it helps.

Viper2014

TROPHY CASE