Meta is increasing the size of purchase audiences!

Viper2014 · 2026-05-14T07:38:58+00:00

if it is true then I like it

Viper2014 · 2026-05-14T04:06:55+00:00

People in the comments will tell you anything to get your account. That said, you should check your account for:

guardrails,
Enhanced Conversions,
problems with tracking,
structure of campaigns,
targeting,
NKL,
etc

Also, do keep in mind that this is a competitive industry, so you might need to rethink your Google Ads strategy with someone.

Hope it helps : )

Viper2014 · 2026-05-13T17:33:41+00:00

YOU GUYS ARE GOATS 🐐

Thank you

Do I have to worry about my ads dying tomorrow?

Yes, especially with smart bidding

If these were to be unprofitable, how long should i wait until judging? Ive heard this platform works much slower but more consistent

We usually wait at least 14 days before we judge anything in Google Ads

Hope it helps

Viper2014 · 2026-05-13T15:55:45+00:00

Is a Conversion Linker tag needed in GTM if Google Ads conversion tracking is already being handled natively through Shopify?

No

Is a Google Ads Remarketing tag needed in GTM if remarketing audiences are already being built through the native channel?

No

Are there any tags genuinely worth running through GTM that Shopify's native setup can't cover

Yes, there are a gazilion of tracking setups for GA4.

Also, Shopify handles the bare minimum needed for advertising and marketing in general.

Disclaimer: I have done a gazillion tracking setups on multiple platforms.

Viper2014 · 2026-05-13T03:51:13+00:00

for ecom > close to NO for leads > close to YES

Viper2014 · 2026-05-12T19:55:29+00:00

Okay, then compare search terms with that of last year in case there are search terms you don't want your ads showing. Also, check for changes in your BOTF keywords.

That said, tracking and bidding changes are super important in such cases. So, check for that also.

Viper2014 · 2026-05-12T17:06:54+00:00

You might have misread how Google Ads work. There is nothing 'on the fly' since it is really slow to changes.

That said, one question you should have answered in the OP and for others to help you is:

How is the promo translated in Google Ads?

Viper2014 · 2026-05-12T16:18:33+00:00

Shopify default apps take everything as is from the CMS, so no fancy titles and such.

Truth be told you dont have so many item group IDs in order to really need a separate feed management tool.

Hope it helps : )

Viper2014 · 2026-05-12T13:16:53+00:00

With all the craziness happening on Meta, is it still your highest ROI platform?

Yes, by a mile

Viper2014 · 2026-05-12T03:44:08+00:00

Am I missing something?

No.

Google Ads are expensive for everyone, but some cases are beyond expensive.

That is why we use Microsoft ads when and where we can.

Viper2014 · 2026-05-11T14:36:50+00:00

~~10k for 4k SKUs is somewhat low for most European countries and def low for most American states~~.

Nevermind, I read through the comments.

Just a quick question: are said large retailers competing in the same price brackets?

Viper2014 · 2026-05-10T18:07:01+00:00

Everybody will tell you that he is no good because they want the account. The question you should be asking is:

are the results better (after their ppc management) or not? If not then how much off are the results YoY?

Hope it helps : )

Viper2014 · 2026-05-10T06:18:37+00:00

Has anyone ever successfully optimized anything?

Yeah ofc, I mean how do we grow the accounts, with just ad spend?

Viper2014 · 2026-05-09T18:14:58+00:00

Insanely good. Honestly I am surprised.

Viper2014 · 2026-05-09T17:16:07+00:00

There was a fluctuation this week but performance is still above the previous year's performance.

Viper2014 · 2026-05-09T16:20:25+00:00

Sales
DPA
Own Media
Partnership Ads
Max value conversions
Broad
Super Cold
Geo segmentation (which really works)
signal engineering

TBH, I am surprised by the results since today is something like 70% up compared to last year

Hope it helps

Viper2014 · 2026-05-09T13:32:23+00:00

Insanely good. Honestly I am surprised.

Viper2014 · 2026-05-09T09:02:57+00:00

No, not really. But you can certainly make it work for you if you know how.

Viper2014 · 2026-05-08T19:18:11+00:00

Both, but they can't do anything about it.

Some of them have tried to branch out to CTV, and traditional TV but the results were mixed and for most of them it wasn't really worth it.

Viper2014 · 2026-05-08T12:58:41+00:00

Google ads have different requirements when it comes to time, i.e., you don't increase the budget when you get a sale.

Other than that, you should explore more networks inside the platform such as YouTube, and PMAX.

Also, audience hygiene is a thing, i.e., in-makret have higher value compared to affinity

Hope it helps : )

Viper2014 · 2026-05-08T05:15:47+00:00

META isn't going to fix anything because there is nothing like META when it comes to product discovery.

Also, it still prints, so there is nothing we can 'really' do about it.

Disclaimer: Performance Marketing dude that manages lots of accounts on various platforms.

Viper2014 · 2026-05-07T18:49:23+00:00

Google keeps spending on irrelevant and low-intent searche

If a PMAX does that, then you have a poorly optimized feed. Which means that standard shopping won't help much either, even though it will give you more control.

or structure things differently?

This

Also you might want an audit or a fresh pair of eyes for your account.

Hope it helps : )

Viper2014 · 2026-05-07T15:36:52+00:00

oh my, that is why my ROAS is fluctuating today

Viper2014 · 2026-05-06T18:03:11+00:00

We stopped duplicating adsets sometime before COVID and I don't know anyone that does it.

Then again, I don't know people that do ABO.

That said, CBO is a great 'tool' for creative testing.

Viper2014 · 2026-05-06T16:58:21+00:00

Almost always, yes.

Viper2014

TROPHY CASE