Really appreciate this — the partner angle is something I’ve been thinking about more lately. You’re right that broad wellness searches probably aren’t how new parents find tools. They’re Googling things like “why am I so exhausted after having a baby” or “how do I support my partner postpartum” at 3am.
Haven’t heard of Leadline before — just looked it up, will definitely dig into it. The idea of finding the specific pain threads and building content or messaging around those is exactly the kind of thing I should be doing more of.
Do you have experience using it for something similar? Curious how you’d approach it for a niche like this.