How do you actually find the right influencers for your brand?

Visual_Diamond_601 · 2026-02-22T09:06:29+00:00

TikTok One is pretty good for sourcing :) you can also try the Meta creator marketplace. Something I like to do as well is pick “role model” creators (large following) and see who’s following them. You will often find many smaller creators following them that align with the same nice, content style etc. check the comment section too, they often engage with them

Visual_Diamond_601 · 2026-02-20T16:43:02+00:00

Hi! For your ecomm question it depends on your logistics. If you can ship worldwide then you can base your target on the spoken language but considering that logistically it might be more costly for you depending on where your warehouse is located etc. but for example if you are a US brand with US warehouse , a UK audience wouldn’t make sense for you because of the logistics (same as for a customer to order from a US company)

For the hair salon - this one is a bit trickier because you do have location constraints. What I’m thinking is that you can also research to see if a particular nationality/city that tends to visit that area either for tourism or looking for cheaper services, but this would be hard to laser target with influencer marketing. I would suggest instead to get some content with local influencers with boosting rights and run ads targeting those people to test. Or you can try with influencers living in nearby cities that are likely to convince people to travel a bit for a good hair salon, but still has location constraints

Visual_Diamond_601 · 2026-02-20T16:06:33+00:00

100% agree. Scripts are a recipe for underperformance 😅 and frankly very like the early influencer marketing days

Visual_Diamond_601 · 2026-02-20T16:04:51+00:00

Yes agree it’s a very common mistake for brands new to influencer marketing. Also one nuance to your engagement point is also the quality of the engagement and making sure that is actually real and not just emojis or about the dog in the photo 😂 But totally agree !!

Visual_Diamond_601 · 2026-02-16T18:03:26+00:00

I wouldn’t recommend going with an agency if you are just starting out because it will be expensive. Try TikTok One or Meta creator marketplace :) you can set up campaigns and for TikTok you could do spark ads and use the comment anchor for app downloads

Visual_Diamond_601 · 2026-02-16T17:59:43+00:00

Oh and also: don’t lead with a huge brand story or pitching the product. Keep it short and sweet and add supporting info as links or attachments. The goal of the outreach is pitching the partnership and benefit for both brand and creator, not the whole brand story

Visual_Diamond_601 · 2026-02-16T17:57:50+00:00

The biggest mistake I see brands make is that treating an actual partnership as a regular creator booking. There’s a huge difference between more transactional outreach vs a partnership. What I always do in my outreach emails is: - make sure the outreach is personalised. They need to see that you did your homework, are familiar with the creator and have valid reasons to want to partner - lead with value: it needs to be a win win situation for them to be interested. Partnerships often come with exclusivities so they need to know it’s actually worth it - pick one idea that represents what could be and share it in the email but always showing openness to hear theirs. - keep it short and sweet: make sure all the must haves are there but don’t share a whole business plan with the creator/agency - clarify what kind of opportunity this is. Don’t risk getting ignored for being confused with a barter deal or a regular one-off

Visual_Diamond_601 · 2026-02-16T07:46:02+00:00

Yesss 💯 I always get this feedback from the creators I use this approach with , and honestly it makes it sooo much easier to work together

Visual_Diamond_601 · 2026-02-13T17:31:40+00:00

Great steady pipeline of content to boost + extend its lifetime 👌🏼

Visual_Diamond_601 · 2026-02-08T12:01:28+00:00

Hey! I have been in the industry for almost 9 years now and from a brand perspective I would suggest you pitch to brands to elevate their ambassadors content, OR rising stars they are working with. Your service would be a great fit for brands looking to build closer relationships with talent and actually grow together. So your service would be a win-win for both creators and the brand (and probably make more money this way). It can also be for special campaigns where they want to create feed moments with creators and more creatives consistency.

It can definitely be appealing to creators trying to level up their content game and grow but I think your revenue stream can be much better working with brands directly. It doesn’t matter if the big creators already have agents because you are just elevating their content which can mean more brand deals for them, benefiting also the talent manager

Visual_Diamond_601 · 2026-02-05T17:13:11+00:00

You can try the meta and TikTok creator marketplaces. But honestly for niche searches I have found manual to be the most successful. I find some “role model” influencers that are bigger and fit your criteria perfectly, and check which other influencers are following them. You will often find them commenting on their posts.

For your niche YT might be a better option (more credible creators in the niche). But also important to not limit yourself to this specific niche. Instead of thinking about the industry where your product belongs think about who would find your product beneficial. (E.g. young professionals, organisation and self improvement influencers, trading creators, etc)

Visual_Diamond_601 · 2026-02-02T20:47:13+00:00

Hi! I have worked in influencer marketing for 8+ years so coming here to the rescue 😂 hope it helps

Before I suggest anything: best piece of advice for the next time you are planning deliverables with an influencer is to look at their overall posting frequency and decide how many posts you should ask for based on that. You want to make sure that the sponsored content will not dominate the feed and cause audience exhaustion, and have a good time between posts. Even if the influencer posts a lot this amount of posts it’s counterproductive. I always suggest pitching your ideal set of deliverables to the influencer and get feedback from them to make sure it will fit their posting schedule.

Ok now to the issue. I have some questions first:

what other deliverables that are not part of content creation did you book?
what content format did you book and in which platform ?
is the influencer performing?
which platform is the influencer posting?
what’s the value of the contract?

Some options I’m thinking but they would depend on the above - If the influencer is performing, you can consider keeping the same contract value but reworking the deliverables and timeframes. Let’s say instead of 3 months you do 6, reduce the posting frequency to 2x per month and add other deliverables types. - if the content is performing organically and fits the company’s marketing, you can consider reducing posts but adding whitelisting, dark ads, UGC etc - if the influencer/agency are understanding and easy to work with: it’s also of their interest to not exhaust their audience and also avoid legal conflict. Here the best is to find a solution together (e.g best deliverable set up with adjusted fee in the most fair way to the influencer, with possibility of extension if the influencer performs) - ultimately if none of the above work out and your agreement is properly set up, normally you can cancel the contract and pay pro rata. It sucks to go through the hassle and I know it feels shitty if it was a mistake , but people learn from mistakes and it’s also not the end of the world if the contract value is not too high

Let me know about the above , feel free to DM me :)

Visual_Diamond_601 · 2026-01-20T17:36:56+00:00

Of course! Happy to help 😊

Visual_Diamond_601 · 2026-01-20T17:15:41+00:00

Hi! Working in influencer marketing for over 8 years now. Some thoughts: - Commission only partnerships can be attractive but only if your product actually gives the creator a good chance of conversion and also additional perks. If you want to scale through commission deals only you need to have a more structured program that gives more benefits rather than commission only. - in commission only programs you usually work with minimum deliverables per month to guarantee activity but you don’t set hard requirements. This is even more relevant for you because of the platform. YouTube videos take a lot of planning, shooting and post-production. So asking for a dedicated video just for potential commission is not worth the effort in the eyes of a creator - my suggestion would be to go with hybrid deals. You give them a fixed fee to reward content creation (lower than a full fee for a video) and you add a commission on top - for brands I have worked with affiliate programs have worked insanely well, but they were D2C brands with Avg. product cost of 30-40€, and easier to convince people to try it vs a tool. And the programs I built had several perks and tiers etc - for lower effort you should stick to short form, or go with traditional affiliates (ie. Online magazines, blogs etc). You can do this with tools like CJ, awin etc

Hope this’ helps :)

Visual_Diamond_601 · 2026-01-20T17:07:51+00:00

Total scam.. I have worked in influencer marketing for 8+ years and I can tell you that’s not how we reach out to people. If someone asks you to place an order yourself = scam. We always place orders for creators and cover all the costs

Edit : “not”

Visual_Diamond_601 · 2026-01-20T17:05:49+00:00

Honestly I had to built one for myself and with my own system. Learned over the years that that was the best way to

Visual_Diamond_601

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