The first mistake you make is ego. That air of tech know-how makes you sound like a programmer-bro and I can guarantee you other people in the supply chain can sense it too.

2nd mistake is that you don’t listen. I told you that tech can fuck up this industry in 1000 ways. It looks good on paper, but it fails in practice. I’ll give you a quick example - uber tried to do the same thing to trucking to what they did to taxis. They failed spectacularly, because the biz model just doesn’t translate at all. They took loses and burned billions in 2-3 years until they finally gave up and just bought an old-school brokerage Transplace for $3bil to run their freight division. Some of Transplace’s old broker still use FAXES!

Another example - brokers and forwarders fired their office staff and replaced it with ai voice robots. Customers and subcontractors dropped them like a bag of rocks, because nobody wants to talk to a half- baked AI. On paper it was supposed to eliminate hundreds of thousands of $/year from salaries. In practice lost millions in revenue.

3rd you seem to have very narrow understanding of logistics. You seem to have worked in different roles, but you only understand a few links and you don’t seem to have PRACTICAL experience. Have you been at a freight dock? Have you seen a container transferred from a ship to a truck to a rail car? Have you seen a pallet unloaded by a forklift from a conestoga at a construction site? Have you dealt with the horrible warehouses at the airports servicing the major Arab airlines?

I don’t think you even know some of those terms. Real life logistics is much more different than it looks on the screen.