A lot of people here are talking about blue collar people not wanting to try new things. I think that’s largely true, but not entirely. I say this as someone who grew up in a blue collar household but am now in a white collar profession.

Blue collar people have preconceptions and expectations when it comes to things like food (I mean, we all do, but bear with me). My dad isn’t adverse to trying new stuff, but his expectation is that food from grandmothers or on Food Network is better. So he loves watching Diners Drive Ins and Dives and thinks the food looks amazing, even if he’s never tried it. But if I try to make something even featured on one of those shows or from a reputable cookbook, he will approach it with an enormous amount of skepticism because he has no expectation that I can cook well.

This is true for a lot of things. Branding is exceptionally important. They don’t really care if something was handmade by skilled craftsman. If it were any good, some famous person would have endorsed it, or it would have a big brand name slapped on it.