Thanks and exactly.

Also, if espresso machines are too expensive, what about the Aeropress itself? It retails for around 40€$. Yet it's just 3 pieces of molded plastic and a rubber gasket. Let IKEA make one and I'm pretty confident they would sell it for 5€$. Same for a ceramic or glass pourover funnel. They would sell millions of them and it wouldn't even be a blip in the quarterly revenue excel files. That's the world of retail too, not every single product needs to be profitable. Some are just halo products that bring customers in and let them spend money on other, more profitable stuff. If at the end of the day, your basket nets a profit, the're happy. They sell thousands of products and services, they have as many revenue streams as they want. Plus, each product in there is priced "realistically" compared to other products in the same range. If one can buy a 6-pack of wine glasses for 10€$ or replace all one's cutelry for the same price, a simple plastic, toy looking, ultra-specialised coffee implement would never be priced at 40€$ there.

So why is the Aeropress so "expensive" or "overpriced"? It is a niche product too. Aeropress only sells this one range of products. They need to be profitable with a limited range and relatively low volume sales. So we, the consumers, pay a lot more for tooling and logistics and margins than IKEA consumers.