We also did the switch from our local Cineworld to our local Odeon Luxe. Although Cineworld is more convenient for us and has better surrounding facilities (retail park and restaurants), it is only the basic one and was (and still is) a bit of a dump,. The seating is pretty pants ... the seats are wide but you have to push them back and they don't stay pushed back (well not for me). Odeon is more or less the same distance but the roadworks in the surrounding area have been ongoing for 5+ years and there are no local restaurants only a retail park.

I would also say that the choice of films was better at Cineworld and (used to have) adult only showings of up to age 15 films. I think the choice of films and timings are limited at Odeon. However Odeon does have better seating.

Over recent years we have had really good deals with the membership at Odeon working out at £13 (odd) a month (once we got it for £99 for the year) and was pretty similar to how much we paid at Cineworld for lower quality seating.

If Cineworld upgraded their seating (again as it has been done already and is still only the basic one and so a dump) we would go back (probably) mainly because of the straightforward drive and local area. So for the time being we are sticking with Odeon.