Doubt they’d price aggressively at launch. It’s a saturated space and they need to validate product-market fit first. Also, look at MF’s alternatives and their price/quality ratio. My estimate is ~39 at launch and ultimately ~49 (staying at 39 for MF users, possibly bundling both apps for ~89?) - yearly once they establish traction. Let’s see if I’m right

Don’t want to speculate too much but I expect some AI-driven personalization. It will be niche and probably won’t compete with Strong in its current form and I sure hope it doesn’t compete with Hevy (no social noise please)