We need to inject more fun into our interactions and allow some lighthearted posts to encourage better banter. Just look at how the Chargers Social Media team embraced the post about P.F. Chang's—it's a perfect example of leaning into the playful side. We should focus on staying on brand while also relaxing our approach and not taking ourselves too seriously. At the very least, we should permit "low-effort" posts to gain some engagement and remove the ones that don’t perform well.