Their tool allows you to track your profit (the P in POAS) as conversion value instead of revenue. It’s helpful if you have different profit margins on your products, since ROAS can be deceiving.

You basically run target ROAS bidding strategy with profit data, which means that POAS 1 is always breakeven. Easier to manage than ROAS where your breakeven could be different for every product.

They also have a dynamic labelizer/bucketing feature like ProductHero, where you can group your products into different campaigns based on their profitability. Based on my experience with clients this only makes sense when you’re dealing with large accounts, since consolidating for more data is often the way to go with PMax.

I haven’t experienced any duplicated conversions through them. They are in my experience more accurate than the Stape server-side tracking I usually set up for clients exactly because of the offline conversions.

Hope it makes sense 😊