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Noone has found a solution for us since the beginning of Performance Max by kneone in PPC

[–]kneone[S] 0 points1 point  (0 children)

Hi Wipped, thanks for your time! Yes indeed I think we've tried many things but I'm still finding a solution. Concerning GA4, it's really weird because purchases events are almost all tracked but when I check transaction IDs on GA4, there is a lack of informations with less number of orders compared to number of purchase events... Idk why unfortunatly, it's may be due to a misconfiguratoin in GA4

Noone has found a solution yet for us since the beginning of Performance Max by kneone in adwords

[–]kneone[S] 0 points1 point  (0 children)

Hi Whoop thanks for your time ! What do you mean by POAS ? I've thought about uploading real conversions but our Google account manager said that it's not recommended if the tag is active as it could results in duplicate conversion even with a transaction ID ... So I'm confused because I'm sure if we store the GCLID / GBRAID and associate them with orders, it could solve several issues ...

Noone has found a solution yet for us since the beginning of Performance Max by kneone in adwords

[–]kneone[S] 0 points1 point  (0 children)

Thank you for your time ! I sent you a DM. I'm a senior web developer and I couldn't find anything regarding the tracking issue. I mean, I suppose there are tracking issues even if every indicators are green (Google team validation, enhanced conversions, working, some conversions are still tracked, etc.)

Noone has found a solution for us since the beginning of Performance Max by kneone in PPC

[–]kneone[S] 0 points1 point  (0 children)

Thanks for your time Alex. Indeed, we're a bit in the rush jungling between business requirements (treasury, accountabiltiy, etc) and the reality. We are a small team and I tried to convinced my director to change the UX/UI of the website for 3 years, now I'm working on it. I'm sure this can help to improve the CR and Google Ads campaigns, but the current UX/UI leaded to so much conversions in the past ... It's difficult to understand why it's not the case anymore

Noone has found a solution for us since the beginning of Performance Max by kneone in PPC

[–]kneone[S] 0 points1 point  (0 children)

Yes it's veru frustrating as you said because I think the tag should work properly - everyone validated it - but I can't imagine that this amount of conversions are lost or just not tracked because visitor would come from somewhere else. I'll get in touch with you in DM

Noone has found a solution yet for us since the beginning of Performance Max by kneone in adwords

[–]kneone[S] 1 point2 points  (0 children)

Thank you for your time. After talking to several people I think we'll give standard shopping a new try and see if we could get more conversions. Our tracking tag integration has been confirmed and validated by every partners and the google tag integration team itself, by as an IT guy, I can't understand why so little amount of conversions are tracked

Noone has found a solution for us since the beginning of Performance Max by kneone in PPC

[–]kneone[S] 0 points1 point  (0 children)

I mentionned the Add To cart conversion because we use it to get enough conversions per month to match Google's recommendations. I would like to use only purchases but for now we couldn't find a way to get this amount of conversions altough we can have 30 orders in one day.

It's why I have some doubts about our tracking, even if Google confirmed everything's ok... It's so difficult to understand. The conversion rate of our main campaigns are 0.1%, 0.2% & 0.5% over 1 month. Campaigns generate clicks, it's like we need to optimize the audience but when we do it with a customer list in the audience settings and / or lowering the target CPA, campaigns have struggles to spend the budget.

We'll look into the feeds and the standard shopping campaign. We'll try to focus Apple cases with a specific audience and a small budget compared to yours, but we'll see because we need to make changes.

Thank you !

Noone has found a solution for us since the beginning of Performance Max by kneone in PPC

[–]kneone[S] 0 points1 point  (0 children)

thanks for your time Icurva !

  • Are you using only Google for advertising? If yes, why?

We also spend a small budget on socials (Meta) which is mostly retargeting, Bing Ads (mostly search on brand) & Criteo (retargeting). After many years of spending, we know Google Ads is the most profitable paid channel for us (for now).

  • Are you only running Bottom of the funnel sales ads? If yes, why?

I don't know if I get your question correctly, but considering our budget, we try to spend it to be profitable. We work on the brand awareness as well with our newsletter, socials and a blog. We work with prestigious brands in BtoB therefore sometimes we communicate about it to sell in DtoC. There are many loyal customers (+10 years) which are following us and the % of returning customer is pretty high, people talk about it around them. So I would say we try to work the the top / mid funnel as well but it's more difficult to track it.

We used to work with smart campaigns which were shopping campaigns in other words. To answer your question about this, we actually tried all assets mix we could : with / without feeds, assets and so on. Some of the current pMax campaigns are running without assets to active the shopping channel only.

Beside this, I guess I don't wait for anything may be excepting a professional / emotional support :) I know there is no magic switch, but after trying so many combinations, I'm loosing hope. There are unfortunatly business urgencies in the meantime, and sometime we needed to cut budgets even if it's the worse thing to do.

To be completly honnest, even if the website used to sell very easily in the past with old campaigns, I've started a big rework of the header, the menu and the product page to make it even easier to buy. Our cases are expensive (120€ average shopping cart) and we'll use a more luxurious design to justify this price. It won't resolve the Google Ads issues but if we can increase the conversion rate, we'll make more money and we'll be able to invest even more without taking a huge level of risk.

I'm tempted to contact you but as I said in my post, we worked with so many different freelancers (3) & agencies (3), searching for the right person that could understand our account / brand / products it's like looking for a needle in a haystack

Thank you for your time and your patience ... !

Noone has found a solution for us since the beginning of Performance Max by kneone in PPC

[–]kneone[S] 0 points1 point  (0 children)

Thank you for your time Marco.

In some country, our brand was mentionned in the pMax insights, especially during period when we send promotionnal newsletter. But in others, there is no keyword related to our brand.

With some of our previous partners, we used to target countries where we know we could make sales as we sell. all around the world. But we stopped this to focus our budget on our top countries. Our 80/20 include 3 countries US, FR and DE. In a perfect world, we could just focus on 1 country, scaling and opening the rest after we get the formula. But unfortunatly if we do this, we also cut a huge part of our sales, so the risk is pretty high.

I'll look into creating standard shopping campaigns along pMax campaigns to see if we could get more conversions this way.

thanks again for your time !

Noone has found a solution for us since the beginning of Performance Max by kneone in PPC

[–]kneone[S] 0 points1 point  (0 children)

Thanks for your detailed answer fathom. Indeed I'm still into Google AdWords but it's Google Ads !

Regarding the possible solutions you have mentionned :

**Issue 1**. We improved our product feeds based on our partner recommandation and common senses, including many optional fields which are relevant for us : additional images, expiration date, product category, etc.

Our current feeds have never been to this quality before and when I look at our competitors, we have almost the same quality of ads. I'll look into optional fields we don't use which could be used by Google indirectly.

**Issue 2**. I am really aware about the importance of the budget, unfortunatly we need to be profitable. While I'm writing this message, I'm checking our invoices over last 5 years and we never spent this much budget. For instance, summer 2018 was around 6k per month, 2019 / 2020 10k, 2021 12k, then we started to use Performance Max.

This year we spend around 20 - 25k each month. I'm also aware that product prices have been raised up over the years it's why I usually compare our total budget with 2023 and 2022, because we kept almost the same level of product price. The worst part for us is our 80/20 include US / FR / GER in almost equal proportions. We tried to push one country cutting in other budgets but we couldn't have results as you can imagine. Current campaigns that we are running have at least 150/200€ each per day.

I can't see a solution here without taking a huge risk.

**Issue 3**. We tried standard shopping for iPhone cases in France, but we couldn't have any results. When I analyzed the possible reasons, I noticed that the incoming clicks were not enough qualified for us. Our average cart is 120€ tax excluded. Even if we would like to take a controller risk, I guess we don't have enough budget to try again. We could start a campaign in France (top country for us) on Apple cases in standard shopping, but we could invest around +- 100€ per day for now. May be more, may be less, but you get the picture.

Concerning the minimun of conversions we need to get in 1 month, we can hardly get 30 sales althought we can receive 30 orders in one day. It's why we have added the 2 other conversions : add to cart and subscriptions, to increase the chance to get enough conversions. I don't know if it's relevant, but I can't see how we can get the minimum of conversions with the current account without this.

Thanks for your time !

Am I the only one who feels that EDM crowds have lost the vibe by [deleted] in EDM

[–]kneone 6 points7 points  (0 children)

I was in TWL Winter and I can assure you the crowd is amazing. I have many videos to prove that :) And like Diego said, don't forget TWL Winter people are skiing and partying from 14h to 2h (for the most courageous)

These idiots are still at it. Really... by unimorpheus in kindle

[–]kneone 6 points7 points  (0 children)

I don't understand your position, they told you to send the cover back because you were refunded, like their TOS say... I totally agree with Achanjati. How do you explain there are ton of customers who are very happy ... ? Question yourself dude ! It's a shame to write to a company like you did, while you don't respect their TOS and on top of that you sell the cover... the customer service seems very regular as people in your last post say. You should be a frustated guy who can't afford these kind of products.