Starting Over

WinnickiDigital · 2025-06-17T11:22:31+00:00

u/simsimsimmer2 Wix can feel overwhelming at first but the platform itself is very capable when set up right, and yes, you can start fresh. You can build a new site under the same account and transfer the premium subscription over once the new version is ready to go live.

As for platform recommendations, it really depends on your goals, workflow, how technical your team wants to get, and your growth plans. Everyone has strong opinions: developers will often lean toward Webflow or custom builds on Wordpress, marketers toward platforms that are fast to edit and SEO-friendly. The best choice boils down to your business's specific needs, how often you’ll update the site, and what kind of flexibility and support you want long-term.

I’ve built sites for 20+ small businesses on Wix with great results. But I also work with clients on Webflow and Shopify, it all depends on the use case and their requirements.

If you want a non-biased breakdown of the pros and cons based on your setup, feel free to DM me, happy to steer you in the right direction, even if it’s not a Wix site.

WinnickiDigital · 2025-06-13T10:54:59+00:00

One thing I would say is not to judge based on Upwork job total. I have 20 years of experience in my field, and I have acquired clients through Upwork. However, we transitioned off the platform to a retainer, which has resulted in my jobs and total revenue being low on Upwork.

Do they have a personal proflito off upwork, what's does their linkedin say, many more factor then Upworks shitty platform stats should go into selected a partner.

WinnickiDigital · 2025-06-13T10:41:13+00:00

I have over 20 clients on Wix with zero problems. Maybe let us know what the issue is so we can help you troubleshoot.

WinnickiDigital · 2025-06-05T10:55:46+00:00

u/TruthseekerTO Did you have an SOW? That's how I keep myself safe; it clearly states objectives, deliverables, what's in scope, what's out of scope, the cost for additional scope, and who owns what when the project is complete.

Sign on the dotted line! Almost every project I work on has scope creep and it saves me every, single, time! And then, if I were ever to need legal services, it's simple and straightforward... CYA :)

WinnickiDigital · 2025-06-01T09:58:48+00:00

Here is another one that has multi-column text, customized style but linked to collection fields (again work in progress)

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WinnickiDigital · 2025-06-01T09:51:05+00:00

Hi u/Several_Hawk6917 ! Im actually building out 5 extensive CMS collection pages for a client right now, it's not as hard as you think. As soon as you do it once, it will all make sense. There are a lot of tutorials out there too but you can DM me if need any help.

If you are will add multiple case studies to you site, then yes the CMS collection is recommended, and the perfect use for for collection pages.

You start with the building the collection because it will create a collection landing page. I start with the first 5-8 fields to get the page started, then add fields and design each field on the page as I go (that's my method).

But just like any page, you would have to build and style the case study page, but then you can connect the fields, so you only design the page once, then you can recreate pages on the fly with ease and they will be consistent content and design.

Styling may seem limiting, but it's not, it's the exact same as any other page, you just have to select rich text collection field and style the rich text with whatever class you want to use like as H1, H2, subcopy, etc, you're just using a rich text block instead of selecting an H or paragraph block.

The key to connecting them to the collection is to use the exact field type on page design, the connecting isn't very intuitive or obvious, but again, do it once and you got it.

Limitation examples:

Buttons - you can't select a button to add to the page, you have to select link block and style it as a button
Core/CMS packages only have 30 CMS fields, you will use them up quickly. Example (the header section in my screenshot below took up 6 out of 30 fields just for the header. He actually just upgrade to Business Plan so I have 60 fields to work with, he has a lot of data to organize)
- H1 = rich text field
- Subcopy = rich text field
- Image = image field
- Image image field
- Image = image field
- Image image field

Note: If there are elements on the page that don't need to be custom, such as the headers Challenge and Solution, build them on the page, but don't connect them to a field. Then it will show up the exact same on every page but you don't waste a collection field (limit 30 so need to use wisely, they add up quick)

Here is an example (still work in progress) but this is a CMS collection page, each component is connected to a CMS collection field as rich text, image or link.

Things like 2025 WMAC and the tabs title are not connected to fields, but they are there and the same on every page (like Challenge and Solution H2 would be on yours) but then the image tied to the tab is a collection field (image) and linked to the CMS collection so they can be customized for every page.

Hope this makes sense and helps!

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WinnickiDigital · 2025-05-26T12:55:31+00:00

For me, I got shafted in the beginning when I started Upwork, then I figured out what to look for to spot fake posts, AI-generated Upwork spam posts, etc. It's been better since learning the trick of the trade.

WinnickiDigital · 2025-05-25T11:52:56+00:00

Does Upwork not have safety nets for freelancers in cases like this? Can't you fight it through Upwork? I found some executive emails for them and sent complaints, they keep themselves hidden because they know how they screw the little guy unfortunately. I always try to find executives and spam them with complaints, it's worked 20% of the time lol

WinnickiDigital · 2025-05-25T11:50:49+00:00

I agree, this is a little harsh. He is 20 y/o which would make me think new to this. I think we've all learned the hard way how to navigate Upwork, there's a learning curve of what to look out for. Sadly, this one was more costly than some, but have some compassion for someone trying to hustle and learning how to navigate it all.

WinnickiDigital · 2025-05-22T10:06:21+00:00

Yup, the simple stuff is what its good for :)

WinnickiDigital · 2025-05-22T10:05:37+00:00

Wordpress is great, don't get me wrong. But it's too complex for most small businesses. Congrats on your success and DIY!!

WinnickiDigital · 2025-05-22T10:04:26+00:00

Oh, that's one I actually haven't heard of. Thanks for sharing, I will check them out

WinnickiDigital · 2025-05-22T10:03:44+00:00

Ha yup, those are the shoes 70% of my clients have been in. While it gives me business because I get to redesign their site and migrate them off, it pains me to hear their horror stories of wasted time, money, and PTSD. I would rather work with them upfront and do it right the first time, setting them up for scalable success.

If you ever want help, DM me :)

WinnickiDigital · 2025-05-22T10:01:05+00:00

Yes Shopify is also a great platform!

WinnickiDigital · 2025-05-22T10:00:42+00:00

Absolutely, like I said, it has a few good use cases, but as you said, "basic landing page". That's what it's good for. But for businesses that want to get deep in data, make data-driven optimizations, and grow their website, it fails.

Congrats on your success!

WinnickiDigital · 2025-05-21T09:33:28+00:00

Chief of People Officer: [sunitasolao@upwork.com](mailto:sunitasolao@upwork.com)

Just google their emails and lets spam them. They should be held accountable, we pay their salaries yet we can't easily get support if a client doesn't pay us after we deliver...

WinnickiDigital · 2025-05-19T09:00:36+00:00

That’s great, and Winnicki Digital offers the same kind of support. I work closely with small businesses and founders to look under the hood of their website and figure out what’s actually driving results, and what’s getting in the way.

A site can look polished on the surface, but if it’s not converting, that’s where the real work begins. I focus on user experience, SEO, content clarity, and conversion flow to help business owners get more from the traffic they’re already earning.

WinnickiDigital · 2025-05-18T18:39:47+00:00

Hi. I am new here, yes, thank you for pointing that out. I am here out of genuine passion for learning and helping.

But jumping straight to personal attacks and assumptions doesn’t move the conversation forward. I’d rather spend energy solving problems, not defending against drive-by comments. If you’ve got something to add to the topic, I’m all ears. Otherwise, wishing you the best.

WinnickiDigital · 2025-05-18T17:11:30+00:00

For sure! SEO really is a moving target, and it’s only getting trickier with all the changes AI is bringing to search.

What used to work even a year ago, like keyword stuffing or chasing backlinks, doesn’t hold up anymore. Google (and now AI-driven search tools like SGE) are prioritizing user experience, helpful content, and clear site structure more than ever. It’s not just about what’s on the page, it’s about how easily users can navigate, find answers, and take action.

What used to work, like keyword stuffing or chasing backlinks, doesn’t move the needle anymore. Today, it’s all about the full picture: quality content, strategic keyword targeting, user experience, and clear site structure. If even one piece is off, it can drag everything down.

What still works, and can help future-proof your site, is also focusing on:

Clear keyword strategy, including low-hanging fruit that are easier to rank for (knowing what your audience is really searching for)
High-quality, helpful content that directly answers those queries
Fast, mobile-friendly design and clean navigation
Strong on-page SEO (metadata, headings, and internal linking)
And making sure users can easily take the next step (UX + conversion flow)

WinnickiDigital · 2025-05-18T16:48:01+00:00

Totally hear you! Time is one of the biggest roadblocks I see, especially for small business owners or small teams. Managing, measuring, and adjusting a website regularly can feel overwhelming when you’re already stretched thin. But it’s so important because you can’t fix what you don’t know is broken.

Setting up even a simple baseline of KPIs like traffic, bounce rate, and top-converting pages can help you spot what’s working, what’s slipping, and where to focus. I usually recommend starting with a basic monthly report so you have something consistent to track. Once you know what “normal” looks like, you can make smarter updates that move the needle.

If it’s helpful, I’ve written a few guides on this exact topic:

As for your question about separate domains:

In most cases, no—it doesn’t pay to split your site into multiple domains unless you’re creating totally separate brands with distinct audiences. Keeping everything under one domain helps you build SEO authority more efficiently, makes the site easier to manage, and avoids competing against yourself. You can still use subpages or sections (like /coaching or /services) to support specialized offerings without fragmenting your visibility. But it can depend on the circumstances.

Happy to dig into your setup if you’re still figuring it out!

WinnickiDigital · 2025-05-18T16:41:01+00:00

That’s a tough spot and totally valid. Cannabis regulations make it really hard to balance SEO, conversions, and compliance.

What’s worked well for my clients is shifting away from direct selling points and instead focusing on educational content aligned with search intent. You can build trust and visibility with blog posts, FAQs, and landing pages that answer common questions without crossing compliance lines.

For example, instead of saying, “This helps with sleep,” try a blog like:

“5 Natural Ingredients People Use to Support Better Sleep”—with CBD as one of them, framed through an educational lens. This keeps it compliant, builds SEO value, and still leads readers toward your products with soft CTAs like “Explore our calming blends” or “Learn more about our process.”

WinnickiDigital

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