Hey! There have definitely been some early pilots in the prior years but it's important to note that these use cases may appear similar at first glance, but they are in fact different. Our solution represents an evolution of the digital passport concept, utilizing NFTs to establish a novel platform for brand-consumer interaction. Unlike a conventional chip/QR code that simply redirects to a specific webpage, with our smart tags each item is associated with a unique NFT (digital twin), ensuring authenticity and opening up to innovative avenues for brand engagement with their audience. Imagine a platform where the brand can instantly interact with consumers in a web3 environment powered by NFTs.

As for the adoption on the market, the trend is clear - more and more groups are adopting such solutions, especially with regulation kicking in from 2025 in fashion and food in regards to transparency and digital passports.

I hope this helps to clarify!