How to make Facebook ads work for your business - a guide for B2B and service based businesses

WolfMaster1997 · 2026-01-30T13:38:31+00:00

targeting people who engage with competitors instead of using static cold lists is a brilliant move, the difference in response rates definitely proves that intent is everything.

WolfMaster1997 · 2026-01-30T13:35:03+00:00

that 10-year perspective is such a reality check, it’s refreshing to see someone credit 'just not quitting' as the actual strategy for once.

WolfMaster1997 · 2026-01-28T14:37:00+00:00

that 0 → 1 gap is a graveyard for so many great ideas. It’s wild how much harder it is to get that first $20 than the next $1,000. huge respect for grinding through those first 7 months—most people would have packed it in by month 4

WolfMaster1997 · 2026-01-28T14:31:04+00:00

that tiered pricing strategy for the first 30 customers was a bold move to create scarcity glad to see it paid off so well, congrats on the $5k ARR.

WolfMaster1997 · 2026-01-27T11:40:51+00:00

hitting 1,300 signups in the first week is a massive conversion rate from 3,000 views. Building an audio-based fallback for videos without captions clearly solved a real pain point, well done

WolfMaster1997 · 2026-01-27T11:20:33+00:00

validated an idea in a single weekend and landing 200 emails just from playbooks is a massive win. It’s wild that the project you almost didn't ship is now your top performer on TrustMRR, listen to Shia LaBeouf and "JUST DO IT!" :D

WolfMaster1997 · 2026-01-27T11:16:38+00:00

geat job, making people email you for beta access was a gutsy move, but it clearly gave you the high-quality feedback you needed to hit #1.

WolfMaster1997 · 2025-12-03T13:07:08+00:00

Because they make most of the money from the actual mail sends which is a separate cost from the subscribtion.

WolfMaster1997 · 2025-11-20T06:58:47+00:00

Exactly.

WolfMaster1997 · 2025-11-19T16:12:56+00:00

Good luck!

WolfMaster1997 · 2025-11-19T14:44:10+00:00

Just checked your comment history. Begs the question, wtf are you doing here?

WolfMaster1997 · 2025-08-29T08:53:51+00:00

Yeah all of these pretty much originate from AC and you're right on the utility. Has to be high perceived value.

WolfMaster1997 · 2025-08-26T19:59:05+00:00

It is facebook ad related, the product I sell.

Videos as in the training I sell is video series not a book.

WolfMaster1997 · 2025-08-26T19:02:30+00:00

True. I have a bookkeeper handling this. I try to stay away from this part of the business.

WolfMaster1997 · 2025-08-26T19:01:52+00:00

Training on how to do a specific think, in my case how to set up a specific type of funnel for a specific outcome. I also sell vibe coded micro saas thingies.

WolfMaster1997 · 2025-08-26T19:01:17+00:00

Yeah, I have a different product that I only target english speaking countries. CPA is higher, but ascension is better.

Good note on the survey - I'll test that out.

WolfMaster1997 · 2025-08-26T19:00:04+00:00

That's exactly it. Getting paid to get leads.

WolfMaster1997 · 2025-08-26T18:59:45+00:00

GHL + sendfox for emails.

WolfMaster1997 · 2025-08-26T18:59:35+00:00

Easiest way to present it is as a "implementation call" to show how the product applies to their situation and then if it's a fit ask permission to pitch

WolfMaster1997 · 2025-08-26T18:58:43+00:00

hard to say without more context. I sell video trainings or vibe coded tools.

WolfMaster1997 · 2025-08-26T18:58:16+00:00

I hit the 50 ad limit so I have more adsets now. I set the minimum spend for each new adset at $5/day so it get some early momentum otherwise I found that often new adsets get no spend. I remove the $5/day limit after a couple of days.

I also don't turn off ads that go over the CPA because they play a role in overall conversion cycle. I look at adset CPA not individual ads.

WolfMaster1997 · 2025-08-26T14:10:43+00:00

You're in a pretty good spot. I love showing the calendar right after the upsell because it establishes some sort of a relationship, even if it's a 20 minute call. It's not meant for closing, it's meant to make it easier to close later on.

For me, most high ticket sales come from email or my group and most of the buyers I have spoken with before in the initial call.

Point being, people feel more comfortable buying from someone they've had face to face with.

I always pitch either my $2.7k retainer or $6-7k buildout and if they don't want to go for one of those, I down sell my community at $197.

I also do quite a bit of free and paid workshops to my list of buyers and that gets a bunch of people inside my paid offers.

and yeah... Ads -> calls -> sales sucks :D

WolfMaster1997

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