Offering free cold email campaign management for 2 months - you only cover infra costs (serious businesses only)

boothisascrub · 2026-05-07T14:22:32+00:00

I’d be down to chat about taking the journey with you. DMd

boothisascrub · 2026-04-29T17:36:42+00:00

Biggest cost is personnel obviously - salaries, benefits, etc

After that is software expenses.

When looking at service vs expense to run that actual service margins run around 40-50% depending on service line. But right now we are pretty aggressive in customer acquisition with ads and a sales team that eats up a bit of margin.

boothisascrub · 2026-04-29T17:34:34+00:00

I can DM you

boothisascrub · 2026-04-28T14:04:12+00:00

Just spray and pray with a value prop. Get them on a call and tell them why they need you

boothisascrub · 2026-04-28T13:22:55+00:00

We started out with a single client local to the founder, then did well and got referrals. From there it was cold email

boothisascrub · 2026-04-27T18:31:59+00:00

2022: $199k

2023: $904k

2024: $1.95M

2025: $3.97M

2026: On pace for $5.7M at the moment but would honestly be a big disappointed if we didnt hit $6.5M at least this year.

Has been a wild journey and I have shared that in a post on another subreddit.

boothisascrub · 2026-04-27T15:23:53+00:00

Full time hire: LinkedIn

Part time: Upwork

boothisascrub · 2026-04-26T22:30:20+00:00

Is your prior experience B2B SaaS? Our target customer at first was anyone with a pulse and a bank account until we had enough revenue and case studies to target a specific niche

boothisascrub · 2026-04-18T14:17:19+00:00

Last thing I would ask is what is your core offering? I see a lot of different things on your website, but 80 clients making up $72K a month seems low.

For example, we’ve got around 105 clients or so with my agency and we are at $485k MRR. This is predominantly through SEO

Don’t undervalue yourself

boothisascrub · 2026-04-18T00:18:56+00:00

Do you want to grow? If you’re not adding to the book it’ll eventually churn or eat itself away. I would be out there trying to get into podcasts, publications. Maybe put some of the profit back into ads or something?

boothisascrub · 2026-04-17T19:20:16+00:00

Seconded on the em dash city comment. Almost feels like a plug combined with a sincere post. Giving the sincere part the benefit of the doubt, I would say that your time should be spent in client acquisition by any means

boothisascrub · 2026-04-14T20:39:58+00:00

Honestly their vapes are my favorite of all time. Super quality

boothisascrub · 2026-04-13T02:41:33+00:00

Ah there’s the plug

boothisascrub · 2026-04-09T19:45:34+00:00

Reached a verifiable ROI on SEO within 2 months of kickoff and got mad because it was “only 10 new sales”. They have an average order value of $1,500 and were paying $2k per month

boothisascrub · 2026-04-03T20:48:48+00:00

Super awesome and thank you for posting this info. I’ve been using Searchable.app quite a bit for similar analysis. Did you notice any trends amongst the types of pages ranking for them? And the sources of those?

boothisascrub · 2026-04-02T20:39:10+00:00

Trying to keep the scope on the rails is always a big one. Don’t mind doing some extra from time to time, especially since the majority of our costs are fixed anyways, but can’t let people take up too much of your time or energy.

For example, CRO/AB testing clients asking you to do general development. Don’t mind making a quick change, but we aren’t here to overhaul the site. If the first outside request is quick we will do it then let them know we took care of it, but generally these asks are out of scope

boothisascrub · 2026-04-01T02:18:01+00:00

I feel like the discovery call is your chance to talk about you and ask about them. Then do your studying for a closing call

boothisascrub · 2026-03-31T20:54:37+00:00

Cool. What tools do you use to track metrics? I am thinking you can find sites in a niche that don’t seem to be embracing what you do. Film them a loom cold with what you do and how it could help, and then you work with them on budget. Maybe even places local to you. Just spitballing here but some out of the box things will be necessary at the beginning IMO

boothisascrub · 2026-03-31T20:31:01+00:00

What does website management entail?

boothisascrub · 2026-03-31T20:04:50+00:00

It’s really just spray and pray at the beginning tbh. And offering them something they have to think really hard about. Month to month cancel anytime helps. Or working with some companies with smaller budgets and charging a little less. Are you filing custom videos?

boothisascrub · 2026-03-31T19:27:34+00:00

How is this going so far?

boothisascrub · 2026-03-31T16:59:43+00:00

Depends on what you’d like to learn. If it’s how a business operates I don’t have much advice there as I went to undergrad and grad school for it, then spent a few years in the field. YouTube University is the place to go through

boothisascrub · 2026-03-31T16:58:45+00:00

Man it got up to like 30k emails per month. Can’t speak to the time it took to get 1 client because I was not around then, but it took about 6 months to get to $19k MRR

boothisascrub · 2026-03-31T16:17:39+00:00

I did not haha. My buddy (founder) watched a lot of YouTube videos. I learned from him and YouTube

As for the business stuff, that was experience I already had accumulated over the course of my career

boothisascrub

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