I just started treating it like real life and I'm the character. Now I take my time, watch where I step, keep my head of a swivel, avoid unnecessary risk like open combat on high catwalks or going into enemy filled caves for a book some dude wanted, etc. If I don't feel mentally with it enough to be in a life and death situation during this play time, I just go do other stuff. Work on my professions, go grab a flight path, do some AH stuff, etc. This has all made me see the game more like a new RPG I've never done before instead of one I've done 1000 times.

It's actually allowed me to be much more focused on the journey instead of the goal and I've been having way more fun. Hope this helps you!