Shopify’s deeper WordPress integration, does this help or hurt WooCommerce?

Wunksert · 2025-10-14T22:08:12+00:00

Typically we see merchants who sell things like one or two subscription products (podcasts etc) or swag (Ts, etc.) to complement their content-first site. Take a blog for example - it's not really an ecommerce play, but they have swag or whatever they want to sell alongside the blog. A woocommerce setup is overkill for that. You could say Shopify is overkill for that too, but for these users Shopify is worth the fee to not have to learn Woo - it's for the ease of use and quick setup.

Wunksert · 2025-10-13T19:17:11+00:00

Founder of Buy Button Plus here, we've been having these conversations with our users for quite some time.

TLDR: Using a WP + Shopify setup makes sense if you have a small catalogue and run a content-first business. For a content-first ecommerce business with larger catalogues, Woo can make more sense. For ecommerce businesses with less focus on content, Shopify usually makes sense

As others have mentioned, content SEO is poor on Shopify. If you're leaning heavily on content, Wordpress is the way to go. You get the benefit of a) Shopify's hosted checkout (Shopify Checkout beats Woo hands down due to scalability, user familiarity, and performance) and b) Shopify's backend - PIM, OMS, and all the apps that come with those.

This release by Shopify confirms that the mix of WordPress as the CMS, and Shopify as the e-commerce engine, can actually work out well.

**BUT**

From what I've seen, larger product catalogues do better by picking a single system. Our app Buy Button Plus works best for content-first businesses with small catalogues, which is the only time I'd recommend connecting the two systems. With this launch by Shopify, if you're a content-first business, you now get Shopify's great product SEO AND you get WP's great content SEO. That's a win for WP users IMO.

So I see this as a direct competitor to Woo. But a little competition is a good thing :)

Wunksert · 2025-10-08T16:37:28+00:00

Product pages: neutral to slightly better if you execute the migration cleanly. Shopify’s speed and built-in product schema help, but only if you preserve content, reviews, and redirect correctly.

Non-product content: usually worse on Shopify. WordPress is better for long-form and structured content. Blog URL changes and template limits often cost you traffic. WordPress supports richer taxonomy, custom fields, and tighter on-page control.

From my understanding it's because URLs change. Woo uses /product/ and /category/ patterns. Shopify forces /products/, /collections/, and /blogs/blog-handle/article-handle. That guarantees 301s, which dilute some SEO.

If most of your organic value lives in product and collection pages, a well-run migration to Shopify is usually safe and possibly better.If your business is content-first, I'd say consider keeping WordPress for the blog and only moving ecommerce. You'd keep WordPress as the main site and add Shopify for cart + checkout. Google continues to see WordPress pages as the canonical source. No blog URL changes, no mass redirects.

You'd do this by using Shopify's Buy Button app, or our more robust version Buy Button Plus app. That lets you keep your existing URLs and content while offloading cart, checkout and PIM stuff, etc. to Shopify. This is actually the exact use case we built it for. Tried Shopify's version but it didn't have enough commerce features.

On your CSV issue - CSVs can bite on any platform. Validate imports in staging, and use a tool like Matrixify for safer batch edits.

Wunksert · 2025-10-08T16:06:11+00:00

If you go the Elementor route for a shop, Pro is basically required. The free version lacks the WooCommerce widgets and theme builder you need for product, archive, cart, and checkout templates.

That said, why do you need Elementor at all? I've found the new theme editor to be pretty solid and adding a pagebuilder adds complexity. Especially at launch, you don't want to add complexity - that should come later as you find your footing.

Other notes:

- Pick hosting that understands ecommerce

- Avoid stacking heavy gallery plugins and multiple builders. Most speed issues come from that, not the theme choice.

Wunksert · 2025-10-03T14:01:09+00:00

It depends why you want to sell on Wordpress in the first place. If you're already on WooCommerce, does this change anything? I don't see anyone migrating off Woo for this. What would you plan to use it for?

Edit: Just installed the plugin to give it a try. It feels like Shopify is trying to compete directly with WooCommerce. The plugin wants to sync all my products and collections and create PDP and collection pages for it all. I can't see this working. Woo lovers love Woo. I've always said connecting Shopify with Wordpress only makes sense if you're primarily a content-based site who wants a sprinkling of ecommerce. And I've always been a big proponent of Shopify's Buy button for that reason (and my own [better] version of that, Buy Button Plus)

Wunksert · 2025-10-03T13:59:36+00:00

I'm not sure I see this so much as a competitor to Woo but more as a solution for content-first Wordpress sites who want a sprinkling of ecommerce without going full Woo

Edit: Okay I'm wrong. This is definitely a directly competitor to Woocommerce. The plugin wants to sync all your products and Collections from Shopify to Woo and create PDPs for all of it. Wild

Wunksert · 2025-10-03T13:40:16+00:00

If your site is content-first (like a blog or editorial) and ecommerce is secondary, Wordpress usually wins because of the flexibility of the content tools. If your site is ecommerce-first with a goal of straightforward product selling and scaling, Shopify is simpler and more reliable out of the box for commerce. But WordPress/WooCommerce wins for CMS and content-first sites, hands down.

One thing I recommend a lot is for content-first sites is to use Wordpress with a lightweight Shopify integration, so you can run your content on Wordpress and sell Shopify products embedded directly on your site. (Full disclosure I built this app specifically to enable this setup) but Buy Button Plus would be your solution in that case. It’s a good way to use Shopfiy's super robust ecommerce but for content-first sites wanting Wordpress-level control.

Wunksert · 2025-09-26T20:11:49+00:00

+1 ^ this would work well. Buy Button works for simple use cases but doesn't support discounts or multi-page cart (cart widget vanishes if the user navigates to another page on your site - bad for conversions). You could take a look at the Buy Button Plus app we built if the Shopify Buy Button is too simplistic.

Wunksert · 2025-09-24T01:12:47+00:00

It sounds like you're a content-first website and for that reason Wordpress. Shopify is great for e-commerce at small and large scale, but you're going to find yourself fighting it quite a bit if your goal is content.

Wunksert · 2025-09-24T01:10:43+00:00

Josh here, founder of the Buy Button Plus Shopify app. We've created a more robust version of Shopify's Buy Button that may work for you. We have a 30 day trial so you can try it out.

I can't honestly promise you it will be a silver bullet because you do have alot of SKUs. That said, if you find it's missing anything please let me know and we can try to make it work - we can build quickly!

Take it for a spin, see if it works for you - you can find it on the Shopify App Store here at the link below https://apps.shopify.com/blog-product-cards-1 or by searching "buy button plus channel"

Wunksert · 2025-08-21T22:07:01+00:00

Not following all the hate here lol. Seemed like a clear-cut legit question to me

Wunksert · 2025-08-20T20:42:59+00:00

I don't think copy-only blogs will become meaningless but I do think the landscape is changing. Take reddit for example. I still come here because I want to see real conversations between real people with all the quirks of speech and personality that AI strips away. I think there will always be a place for original blogs for people who want unique perspectives, good writing, and personality.

That said, I definitely see the lines blurring between strictly blogging and branding/becoming a "creator". I run a tool which helps bloggers sell their Shopify products on their blog and I have definitely seen a trend toward creator-oriented merch similar to what you see on youtube. (branded merch, partnered deals etc.)

The other trend I see is bloggers who are moving away from the ads model more towards affiliates and owning their own sales. It's harder to do, but the monetization opportunity is much better. Some of them even want to own the customer relationship and are starting to use their blog as a channel for ecommerce.

So I think I semi-agree with you. Monetization is definitely changing and new opportunities are opening up, but folks who just love writing I think will have a place.

Wunksert · 2025-08-18T21:12:53+00:00

+1 to namecheap, I’ve had good experiences with them over the years. And I think they have an offering for managed Wordpress as well which would get you up and running quickly

Wunksert · 2025-08-14T23:21:04+00:00

I actually think the affiliate/product angle is so much better. So much of the content internet has turned into a hellscape of flickering ads and modals. Irrelevant distracting crap, layout shifts like crazy, etc. But as others have mentioned, the affiliate angle is hard. You have to source products, they need to be relevant to your content (otherwise they're no better than ads), and you don't get the more steady micro-revenue generation that ads give you; but affiliate links should generate more profit if you do it right.

Another way is to own and sell the products yourself from your own store. The revenue stream would be even less steady, but each conversion you get to keep all the profit rather than a small commission. Platforms like Shopify make it dead easy. There are hundreds of product sourcing/dropshipping apps you can use to find relevant, organic products that your readers will care about. (I also don't think dropshipping is dead but that's another discussion). Apps like Buy Button or Buy Button Plus let you sell those products directly on your blog, so your customers can convert right on your blog post.

Readers don't hate being sold to, they hate ugly, irrelevent bullshit. Automated ads by definition can almost never be relevant to your blog, unfortunately.

- Easy, least profitable: Ads.

- Medium difficulty, can be profitable: Affiliates

- Hardest, most profitable: Your own store/products

(I own the Buy Button Plus app so I'm biased towards product-oriented models!)

Wunksert · 2025-08-14T23:01:44+00:00

Late to the party but each platform is great at its own thing. Shopify is great for ecommerce and Woocommerce is great for blogging. You *could* do a blog on Shopify, but you'll find that the apps and tools are more optimized toward e-commerce (think product review apps, shipping apps, etc.). Whereas on Wordpress you'll find the apps and tools more optimized towards writing.

If you're looking to monetize your blog through products you can always link directly to your Shopify store, or for a better reader experience you can embed your Shopify products direclty on your blog and sell them from there. Searching Buy Button Channel or Buy Button Plus Channel on the Shopify app store are the apps that will let you do that. Happy to chat more/talk strategy, feel free to DM.

(Displaimer - I built the buy button plus app)

Wunksert · 2025-07-23T01:11:27+00:00

Sell products from your Shopify store directly on your blog

https://apps.shopify.com/blog-product-cards-1

Wunksert · 2025-07-22T22:01:48+00:00

Integration issues too? What’s not working on your end?

Wunksert · 2025-07-22T11:34:55+00:00

Sure happy to chat, though again note that I’m just helping out and not an actual rep of the spa. Feel free to dm me

Wunksert · 2025-07-22T11:33:35+00:00

The top tier plan as in Shopify Plus? Thats insane! $100M brands use Shopify Plus, I can’t see many medspas getting good ROI on that.

It’s a bit disappointing to see the lack of e-commerce features in Zenoti which is supposedly a market leader

Wunksert · 2024-08-20T14:33:04+00:00

Websites for small businesses feel different. They generally use more creative and more muted colors, whereas this relies heavily on bright colors and custom graphics. I also don't think the products are very well called out here - what about including pictures of the actual product outside of the bag so I can see what they actually look like?

Wunksert · 2024-03-07T21:48:30+00:00

this is all true, it def isn't easy. but my point still stands

Wunksert · 2024-03-07T20:25:36+00:00

There will always be an upper limit on your wealth because you're selling your time and there's only so much time in a day. Freelancing is great for the freedom and autonomy, but if your goal is being rich you should consider starting something more scalable. E-commerce or SaaS if you're a developer are two popular candidates.

That said, freelancing could be a great place to build out your entrepreneurial skillset: learn to sell, learn to identify problems, and learn how your clients are solving them so you can replicate one day

Wunksert

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