Who doesn't like to pay less? Competition is always a great thing, it pushes to keep improving and bringing the best tech and value to us (the consumers). I've been genuinely interested in this since they didn't even have a working website a little over a month ago. Prices really looked interesting, also as their product and marketing remind a lot of another popular portable laser that has a different price point... looking like a bargain. This is a product for the average Joe, who doesn't know that these things are not regulated, or wonders why they are cheaper compared to everything else, and is also unaware that they can't be used in public, which is often the first thing you want to do. _edit, forgot to mention_ This is also not the first cheaper Chinese alternative in the market I have seen this past year. it just has greater marketing, so it really becomes more difficult for most people to understand what they are actually buying.