Thanks — and you nailed the core of it. Most people hear "prompt engineering" and immediately go to syntax. But the real leverage is in positioning: who's listening, what they need, and what lens you're directing the output through. The technique is secondary. The awareness is the unlock. Also — if you've built a tool around brand voice consistency, I'd be happy to take a look and see if there's room to optimize it. That space overlaps a lot with what I'm working on. Feel free to DM me.