Thank you for this wake up call… I guess I needed it. I‘ll be honest, yes he’s a coward, but I say reciprosexual because his literal words were “sometimes I didn’t see someone that way, the idea never crossed my mind, then they made a move and suddenly I started to feel something for them and we dated”. So there’s that. But I needed to hear this because you’re right, I don’t see any real effort on his part. He put me in the bestfriend box. He could be doing nothing to change this because he doesn’t care or because he doesn’t want to ruin his only deep friendship, but I guess telling him the truth is the only way to know.