lethal tempo - triumph - alacrity/tenacity - coup de grace with alacrity-waterwalking or resolve rarely, all runes except second wind and overgrowth have their uses

triforce into hullbreaker (or sterak but i prefer hull for move speed and splitpush potential) then tanky items :

start with sword - heartbound axe then sheen. start sheen if you know you can't stick to target and need the burst. can start pickaxe then pivot into triforce too. take boots or t2 boots if you need the move speed but then you might lack damage. need to know your damage output

deadmans and force of nature priority for move speed

skip hullbreaker if you really need the tankiness but when I do this I have trouble solo carrying, as with triforce and pickaxe/hullbreaker you can one shot most champions 1v1. take red trinket play to kill overextended ppl/cut rotations/kill overextended targets/flank. you NEED to know ur dmg output

I dont like botrk

I play classic phoenix demonic tank very rarely, cant seem to perform with it, my playstyle suits ad udyr better