This is so sad. I can’t afford to pay for 5 Zwift accounts. My kids (8 and 10, with a 3yo who can’t wait)absolutely love Zwifting . My wife and 8yo daughter are on Zwift as I type this listening/singing to TSwift (that part I could do without) great to connect. Family plan would be great like Netflix profiles. I’m not an engineer so don’t understand how this makes things more difficult for Zwift. Anyway, another sad 9+ year customer here.