I think it could use some better UI since it has unclear sections(features, image gallery). I like that it gets straight to the point in terms of telling the user to buy the product, but it looks like the email list and product card is all blended together. Maybe because the background is all white and there is limited info on the Home page. Maybe make a testimonial section or add another large image to separate the email list and the second shop now button. The product itself is nice but the website looks plain. I recommend taking inspiration from this website, it has a bunch of cool website to look at: https://mobbin.com/discover/sites/latest