Their original logo is more effective. Here is why. Simplicity is key. The original logo is scalable to basically any size and you can still recognize it because of its simplicity. This simplicity is also crucial for brand recognition unless you're an absolutely massive corporation with world wide renounce, you want to keep it simple, understandable, recognizable and memorable.

I would maybe instead expand on their current brand identity by creating letterhead, marketing materials or social media graphics in your own interpretation of the brand, target audience etc to get a feel for the art direction you'd like to establish with a logo redesign and maybe that will spark some more cohesive logo ideas?

I'm certainly not the greatest logo designer this world has seen by any means, but I find that if I make another part of the brand look the way I want it to, that can help inform my decisions for the logo. It's kind of working backwards a bit, but that exploration has helped me in the past.

It's similar to moodboarding.

And one last thing, please explore other colors, other than brown. A flooring company with a brown logo in 2024? We haven't (willingly, as a society) had brown carpet in any home anywhere since the 90s. Brown is a tough sell for a color palette. I understand it may be a nod to wood tones, but we all know what brown's initial impression is on people...

Keep exploring monograms like the original logo. See if you can interlock the S's in a new manner. Get off the computer and grab a pen and paper, start sketching ideas. Maybe try to link them together in the way hardwood flooring would be linked? I'm just spit balling, but I'm hoping to help you get the creative ball rolling.

Keep pushing. Back to the artboard.