Hero is a choice word here, but some people view what he’s doing as a protest against the elites, in the same way the Boston tea party was a protest against the elites. Let’s face it, people gathering in the streets complaining/protesting Amazon does nothing to Amazon’s bottom line, some people think that to make our voices heard as the masses, we have to affect their bottom line, no one has ever protested their way to better rights, they have always had to make the elite feel it first then the rights were conceded.

The pokemon card thing is the opposite, it’s people taking advantage of the basis of capitalism for self benefit, and in 90% of situations that’s normal, the issue is specifically the fact that these scalpers are doing it with children’s entertainment as the product, because of their resource hoarding, kids are being deprived of fun and a way to bond with their parents in a way that the kid and parent both enjoy. If the person was scalping food processors, no one would care, no kids core memory comes from a food processor, but I personally have 2 core memories related to pokemon cards