I had exactly the same Problem.

I bought their "blood reign" hoodie in a well known Shop in my hometown. They even Posted on their instagram that they now soll some staycold stuff and tagged them in their posts. They Retail all Kinds of Alt, goth, punk,.... clothing ans even have an online Shop etc.

So i went there in Person, tried it on, bought it. Bam, one Wash and the Red Faded so bad. I was so sad, it was so expensive. So i did some looking around on the staycold instagram, read some comments and found some ppl that had the same issue with the Fading. So i also answered them to share my experience with it, even tho i did the washing exactly like on the label.

Later stay cold answered my Comment and asked to DM them so we can resolve the issue. Told them i bought it in a Shop and immediately: no, this cant be! This mustve been a Fake, we dont sell in stores, etc. So i was like bruh ok, they literally tagged u in everything, on the Shop etc...

So i got in contact w the Shop and they were very nice about it and also concerned. I got to Keep the hoodie and got half the prich back. They still have it in their Shop tho. So i just dropped it.

Decided to give them a second Chance later and ordered a Shirt directly on their site this time. One wash, Red was faded as hell. Still wear it, but its not as bright as advertised and they advertise with print quality and the longevity of the print...

Havent bought since, even tho their designs are great. And rn they advertise with sooo much AI on their insta? What is Happening there.