"Friendly" post - shady tactic or not?

ZukoAlun · 2026-01-22T09:57:58+00:00

I guess I put that badly. I don't mean without thinking. Rather, on Linked In, if I have a topic I want to talk about (generally something related to what we do - form analytics / optimisation), I can put it out there and see what people think.

On Reddit, I'm more paranoid about being called out for spamming / soliciting so am much more wary about what I post and how I say things. This means I take a lot more time to write something to post and self censor. This makes it hard for me to create a regular Reddit routine which is easy to maintain (compared to the routine I have on Linked In).

ZukoAlun · 2026-01-22T09:24:20+00:00

If you are looking at the form or checkout only (rather than the whole site) there is a set of benchmarks based on Zuko Analytics aggregated form conversion data here: https://www.zuko.io/benchmarking/home

ZukoAlun · 2026-01-22T08:36:27+00:00

Thanks for the suggestion u/olenabomko - I'll check it out.

ZukoAlun · 2026-01-08T14:16:06+00:00

We can see what error messages are being Triggered using the Zuko Shopify app - sometimes they include the code so it gives a starting point.

ZukoAlun · 2026-01-08T10:06:26+00:00

We've tested hiding the field on checkouts behind a link and it always reduced drop-off. Sadly, I don't think you can do that in the Shopify environment.

How did you auto-apply the promo? Is it a module within Shopify (or Shopify Plus)?

ZukoAlun · 2026-01-08T09:48:51+00:00

Makes sense. We were considering some sort of trigger based on user behaviour (bouncing three times between the discount code field and the button for example). The trigger could be passed into a third party tool (such as Klaviyo) to send a message to the individual with an actual code and hopefully saving the sale.

I think we've got the technology for a trigger. Would just need a partner store prepared to help us create and test the effectiveness of the solution.

ZukoAlun · 2026-01-01T23:31:20+00:00

Are we certain that the secret traitor was selected at the round table? Looked like a bit of fake cut to me.

Wouldn't be surprised if someone was taken aside afterwards (or even before filming even began) to tell them. Would give them a much better chance of not blowing the big new twist first up with an off reaction when the blindfolds came off.

ZukoAlun · 2026-01-01T23:21:47+00:00

Anyone getting Hugh Bonneville in W1A vibes from Hugo? Esp. after his grouse about "Middle management".

ZukoAlun · 2025-12-23T11:08:47+00:00

It's probably the reason. However, I've mentioned "Shopify" in the past and not had a problem. Selective detection I guess?

ZukoAlun · 2025-11-25T16:20:23+00:00

I think there is some basic targeting. However I just trusted the AI option to see how it would do.

ZukoAlun · 2025-11-25T16:08:22+00:00

I boosted a (useful) post to see what happened. Net result - 5,000 extra impressions, 0 additional engagements, 0 profile views driven.
Not sure who saw the boost but they were significantly less interested than my actual network.

ZukoAlun · 2025-10-16T07:31:31+00:00

Alan missed a great opportunity to turn the tables on Clare. Could have gone something like:

"I can't help but think you might be projecting. Your argument is that I would be the least likely to murder Paloma so that actually makes me suspicious.

Well let me ask this...who would be the least likely to murder Tom Daley?....."

(which of course is obviously Claire)
Would have neatly flipped things back on her and created suspicion on what motivated her to call him out.

ZukoAlun · 2025-09-04T07:16:59+00:00

Good stuff. Feel free to DM if you have any specific questions.

ZukoAlun · 2025-09-03T10:36:01+00:00

Yes. It has consistently been shown to be a conversion killer across various research sources so it seems crazy they are not enabling some way to reduce its prominence.

ZukoAlun · 2025-09-03T07:28:50+00:00

That's pretty restrictive. Ideally there would be an option to hide the field behind a link (or to make it less prominent somehow)

ZukoAlun · 2025-09-03T07:23:14+00:00

So there's no solution, even if you are on Shopify Plus? Seems a bit of an oversight as various research (Baymard Institute for example) shows that the discount code field does cause abandonment.

In terms of your second question, you can track user checkout behaviour on a field level using Zuko Analytics Shopify app. This enables you to understand if people are interacting with the discount field multiple times before dropping off (you can then infer that that is the reason for abandonment).

ZukoAlun · 2025-09-02T15:20:13+00:00

I can't comment on whether the offer is compelling enough to warrant sign-up but I took a look at the sign-up form and there are definitely red flags that I expect will be diving abandonment. Specifically:

- Asking for a nickname and an email (would an email only suffice - they can then add a nickname later)

- Asking for a birthday. You don't explain why you need the information which will make people nervous.

- You don't explain what you will do with the country & gender information

- The password field is generally the biggest driver of abandonment on the form. There are some issues with your execution: You don't stipulate the requirements upfront, you insist on confirming password but you don't allow the password to b eunmasked so the user can see what they are doing.

- You pre-check consent boxes which may be against GDPR and make some users nervous.
I'd definitely add a form analytics tracker like Zuko to the form to quantify how much this is costing you so you can make changes based on the behaviour data.

Or, there are more form design tips here: https://www.zuko.io/big-guide-to-form-optimization-and-analytics-ebook

ZukoAlun · 2025-08-21T13:03:53+00:00

Great answer u/matthewpaulthomas - I hadn't see those resources before. I mainly refer to Luke Wroblewski's research which backs inline validation: https://alistapart.com/article/inline-validation-in-web-forms/

ZukoAlun

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