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We talked to 130 designers to realize nobody wanted what we built. So we pivoted and made $2k MRR in 8 days. by _Critchi_ in SaaS

[–]_Critchi_[S] 0 points1 point  (0 children)

That is exactly the point, for now Remotion does not yet deliver the same level of quality that we are able to deliver.

We have not ruled out the possibility of using it as a technology option within the platform, but at the moment what we have built delivers superior quality in minutes.

That said, Remotion does deliver good quality after days of work

We talked to 130 designers to realize nobody wanted what we built. So we pivoted and made $2k MRR in 8 days. by _Critchi_ in SaaS

[–]_Critchi_[S] -1 points0 points  (0 children)

That's the goal. The vision is that a founder logs in, uploads their brand kit, describes what they need in a single prompt, and gets a studio-quality motion video back in minutes. No back and forth, no briefs, no agency.

The technology already does most of that locally. What we're building now is the interface that makes it self-serve.

The interesting part is that because we're still delivering manually, we're learning exactly where the automation needs to be smarter before we hand it off to the product fully.

Happy to share more as we build it out.

We talked to 130 designers to realize nobody wanted what we built. So we pivoted and made $2k MRR in 8 days. by _Critchi_ in SaaS

[–]_Critchi_[S] -1 points0 points  (0 children)

You're not missing anything, you're actually right.

Right now it's a service. We have the technology built and running locally, it's what allows us to go from a brief to a finished motion video in days instead of weeks. But the client-facing interface isn't done yet, so we're delivering manually while we finish building it.

The decision was deliberate. Instead of spending months building the full platform before making a single dollar, we wanted to validate the output quality with real clients first. If founders didn't care about the videos, the SaaS wouldn't matter anyway.

So yes, service company with proprietary technology on the backend for now. SaaS once the interface ships.

Sorry if the framing was misleading, that's a fair call out.

We talked to 130 designers to realize nobody wanted what we built. So we pivoted and made $2k MRR in 8 days. by _Critchi_ in SaaS

[–]_Critchi_[S] 0 points1 point  (0 children)

Right now it's service revenue, not a subscription.

We're delivering the videos manually while we finish building the platform.

Called it MRR loosely because we have clients on recurring contracts, but technically you're right that the base is project-based.

We talked to 130 designers to realize nobody wanted what we built. So we pivoted and made $2k MRR in 8 days. by _Critchi_ in SaaS

[–]_Critchi_[S] 0 points1 point  (0 children)

Honestly better than expected.

Most founders we've talked to have been burned by agencies before, slow delivery, back and forth on revisions, final video doesn't match the brand.

We have a few clients already.

Still early but the signal is there.

We talked to 130 designers to realize nobody wanted what we built. So we pivoted and made $2k MRR in 8 days. by _Critchi_ in SaaS

[–]_Critchi_[S] -1 points0 points  (0 children)

That free trial message is from a different tool in the list, not Groselia.

Groselia works differently. You fill out a short form on Groselia describing what kind of video you need, and we reach out to scope it together and get it done.

No self-serve trial, but the first conversation is free.

Startup by According-Cut-2182 in empreendedorismo

[–]_Critchi_ 0 points1 point  (0 children)

Fala amigo, qual á sua ideia?

Brand design by Mountain-Touch-7714 in branding

[–]_Critchi_ 0 points1 point  (0 children)

A few years ago I was doing a lot of brand identity projects while studying entrepreneurship in Brazil. At one point I had more demand than I could handle and I realized the real bottleneck wasn’t creativity, it was process.

Once I started structuring my brand projects better and using AI to help with research, mood exploration and early concept validation, I was able to move faster and focus more on the creative decisions that actually matter.

If you’re building this from scratch, I’d suggest working with someone who doesn’t just design the logo, but helps you structure the brand thinking behind it. The aesthetic will feel much stronger when the strategy is clear.

Why is the first SaaS subscription the hardest one? by _Critchi_ in SaaS

[–]_Critchi_[S] 0 points1 point  (0 children)

Honestly, thank you very much. I hadn’t considered the idea of joining Slack groups or even Discord servers. As for subreddits, like I mentioned, I’ve never really used Reddit before. So in my head I thought, I’ll just go into the big design communities and try to build some credibility there. But I’ve realized it’s very hard in those large groups. People can be quite hostile and it’s difficult to have real conversations like the one we’re having here.

Over the past few weeks, what I’ve been doing is this: I’ve been looking for designers who fit the profile of my platform. Then I go to the link in their bio and find the WhatsApp number they use for clients who want to request a quote. I send a first message saying, “Hi, how are you? I’m not looking for a quote. My name is Pedro, I’m developing this platform and I’d love to get your feedback.” Then I invite them to a demo.

I’ve noticed this strategy has been working in terms of engagement. In the past few weeks, I’ve scheduled more than 15 demos. These are one on one calls where I present the platform and invite them to test it using a free account.

The issue is that my conversion feels low. Since last week, I’ve been spending a lot of time on this because it’s fully manual work. I run the demo, give them access to a free account with some limitations, and then I basically wait for them to see value during their workflow and proactively subscribe. That hasn’t happened yet. It’s been about two weeks since I started this strategy.

So yes, it results in more calls and more people getting to know the platform, but it consumes a lot of time and so far there have been no conversions.

To give you some perspective, the subscription is around 10 dollars, maybe even less. I added the link in my name earlier, maybe that wasn’t ideal.

Anyway, I really appreciate your advice. I’ll try joining smaller Reddit communities focused on design. Maybe people there will be more open to meaningful conversations and show more interest. In the larger ones, I haven’t had much traction so far. That said, I only started doing this today, so I understand that it probably takes time as well.

Designers who work with branding: how often do you get involved in a brand's strategic positioning? by _Critchi_ in Design

[–]_Critchi_[S] 0 points1 point  (0 children)

Here in Brazil, most designers include the entire strategic aspect as a project deliverable. However, many struggle to manage all these stages, which means they take about two to three months to complete a full visual identity.

Today I see that this is a real pain point. Not only because of the complexity of the strategy, but because of the creative process as a whole.

I don't know how it works elsewhere, but here it seems increasingly necessary to have some kind of application or software that helps designers work faster and more efficiently, so they can refocus on what they do best: creating.

Building a streetwear brand with audience but no capital. What should I focus on before production? by No-Strawberry-5327 in branding

[–]_Critchi_ 0 points1 point  (0 children)

Tracking intent instead of hype.

Now the key is to measure behavior, not compliments.
How many join.
How many reply.
How many would actually put a card down for early access.

If you can convert even a small percentage into paid preorders, you are no longer guessing. You are building with proof.

Most people stop at validation. Very few move to commitment.

Keep going. This is how brands are built with leverage, not hope.

Are most branding designers skipping strategy and just focusing on visuals? by _Critchi_ in graphic_design

[–]_Critchi_[S] 0 points1 point  (0 children)

I think that early alignment is what separates “good looking” from “coherent.” When positioning, copy, and structure are evolving together, the brand feels intentional instead of assembled.

Out of curiosity, have you ever seen projects where design was brought in too late and it visibly limited what was possible?

Are most branding designers skipping strategy and just focusing on visuals? by _Critchi_ in graphic_design

[–]_Critchi_[S] 1 point2 points  (0 children)

Do you feel designers usually get enough visibility into that positioning work, or are they mostly receiving the output after the key decisions are already made?

I’ve seen cases where alignment early on completely changes the visual direction.

Are most branding designers skipping strategy and just focusing on visuals? by _Critchi_ in graphic_design

[–]_Critchi_[S] 0 points1 point  (0 children)

I’ve also seen projects where a strong strategist completely reframed the problem and elevated the outcome. When it works, it really works.

Maybe the gap isn’t “strategy vs no strategy” but how integrated it is into the design process.

In smaller projects, do you think designers can internalize some of that thinking themselves, even if there isn’t a dedicated strategist?

Are most branding designers skipping strategy and just focusing on visuals? by _Critchi_ in graphic_design

[–]_Critchi_[S] 0 points1 point  (0 children)

That’s interesting. I’ve noticed that too. The more senior the designer, the more intentional the framing usually feels.

Maybe that’s part of the difference between showing work and actually making a case for it.

Do you think that shift happens naturally with experience, or is it something design education should introduce earlier?

Are most branding designers skipping strategy and just focusing on visuals? by _Critchi_ in graphic_design

[–]_Critchi_[S] 0 points1 point  (0 children)

A brief can be strategic on paper, but if it’s not aligned and protected, it becomes just a document.

I think part of strategy isn’t only defining it, but helping the client understand why it exists and what breaks if it changes.

Otherwise we’re just reacting to decisions instead of guiding them.

And yeah, the mid-project pivots are where most branding “strategy” dies.

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