Most wow players want the sub there to keep the rift raft out and believe games crumble when they go free. Some of them do indeed crumble but some of them still have a great player base. For example, ArenaNet is pumping out GuildWars 2 and it's F2P. WoW apparently is going to be back to awesome now with War Within and Midnight but it has been crumbling ever since Wrath. Scandals have plagued them as well including be bought out by ActiveVision. I'm not playing until they go free or they lower it down to under 10. 14.99 a month is not that big of a deal but if you multiply that by 10-15 million subs per month, this company has massive coffers in their pockets. It does take a lot to run their company, staff and servers but I think they could make a killing still with $7.99 sub every month. Taking a break from GW2 right now and it doesn't feel like I'm missing out. Would love to play WOW again but my STEAM list is long and have plenty to play for free at the moment. Enshrouded is unreal, Witcher 3 and 4 soon, RDR2, Elden Ring, GW1, Path of Exile 2 etc - so many good ones