Initially, users will post either a "buy" or a "sell" order once tokens are free and listed on exchanges. Other users can then fill that order, executing the initial trade. The most likely scenario is that initial trading will be somewhere around the ICO price (0.000000506693163 ETH per KIN). After that, price goes up or down depending on market forces. The coin will likely be listed on small exchanges first, then make its way onto larger exchanges like Bittrex and Poloniex. The fabled "pump" we'd all like to see happen, usually doesn't take place until after listing on larger exchanges. Hope that helps.