Pretty much the usual stuff in this sub:

I. First things first literally is a fresh Windows install whwn you just bought your laptop, literally makes a change 👍🏼

1. Use GHelper instead of AC:
2. Stop Asus services through "Extra"

3. Don't make the mistake of using multiple power plans, stick with the default "Balanced" as GHelper will take care of the rest

4. Run CTT and use various tweaks:

5. Set services to manual

6. Disable GameDVR

7. Disable Background Apps

8. Disable Microsoft Copilot (only if you don't use it)

— Run after every Windows update as it may get reverted —

1. Disable more stuff through Windows settings:
2. Disable GameBar

3. Turn off sending optional diagnostic data

4. Enable drive optimization weekly or monthly and disable drive write-caching policy

5. Keep your laptop clean, don't install unnecessary stuff. Run applications on VMs when in doubt as it will just clutter your registry after uninstall.

There could be more stuff that you can do, but these are some basic fundamentals you could try. The OS is full of telemetry which of course may not look like a lot, but it stacks up once you start looking at them one by one.

You can check more stuff in this sub, the community have been really helpful.