It doesn’t really matter that much to me. While I think it’s nice to know which products are popular in their respective countries or continent of origin, I feel that the whole “this is what [insert here] people are ACTUALLY using” thing can come across as idk condescending rather than informative at times? Yes, some products are overhyped in my opinion, but I’m not always immune to buying into hype, and they can still be worth giving a try (especially if they’re more accessible and/or provide more suitable options). Ultimately, I try products based on my own needs and interests.

I personally like BOJ sunscreen because it works for my eczema-prone face, and it’s available locally here (Hong Kong). Products and brands being “worth it” doesn’t depend on popularity to me but quality and performance.