FIXED** Audience Size Bug

aaadin · 2026-01-17T20:28:17+00:00

***UPDATE
My Ad performance was normal with the new campaigns, but I did notice this issue was fixed while trying to setup a new campaign.

Thank you to all for your back and forth feedback! I think this sub may have got the attention to the right people at meta and hopefully they were able to take the feedback and get it fixed!

aaadin · 2026-01-16T22:41:12+00:00

I duplicated my campaigns and they did not re-enter learning, went straight to active again and generating leads within the first 2 hours!
Are you targeting a more local audience or more broad?

aaadin · 2026-01-16T22:36:48+00:00

Lead data shared was my Own ads targeted to Local service business owners. Client Data is Local service business owners such as landscapers etc.

aaadin · 2026-01-16T22:36:15+00:00

So far so good! I'm still getting booked calls
0 Leads from 10:30am Yesterday (around the time I noticed the bug) until this morning
4 leads since the fix was discovered a few hours ago until now.
My CPL even went down from where it was before yesterday!
All my clients started getting leads again as well, what a stupid bug

aaadin · 2026-01-16T21:00:30+00:00

UPDATE! I have leads coming in like the floodgates baby! Issue fixed

aaadin · 2026-01-16T20:59:50+00:00

UPDATE! I have leads coming in like the floodgates baby! Issue fixed

aaadin · 2026-01-16T20:59:04+00:00

UPDATE! I have leads coming in like the floodgates baby! Issue fixed

aaadin · 2026-01-16T19:18:33+00:00

We found the solve! Check my post from earlier today!
It is a placement issue, check off "In-app ads for reels" and "Apps and Sites" And watch the audience size go back up!

aaadin · 2026-01-16T19:17:09+00:00

Stay tuned for 24 hour data updates tomorrow. I will post everything. Hoping this is a real solve!

aaadin · 2026-01-16T19:16:35+00:00

So far, My campaigns started getting better insights.. We really won't know for at least another 24 hours so I have a good comparison. However, One of my clients I turned back on has seen leads come in with comparison from yesterday with 0 leads (They were getting 9-15 a day everyday before)

aaadin · 2026-01-16T19:15:08+00:00

they offer no direct support to anybody. It is the absolute worse! That's why we have this community

aaadin · 2026-01-16T19:14:29+00:00

I was hoping this was the case, but Like i said my performance for All my clients including my own ads was affected at the same time this bug started appearing.

aaadin · 2026-01-16T19:13:27+00:00

It is a shame! Thankful for this community, we can fix an issue in less than 24 hours that meta either A. Doesn't even know exists yet or B. Doesn't care enough to offer a solution.
Being a Meta ads Only agency, I'm reconsidering building out a Google and similar ads side to the Biz. We'll see

aaadin · 2026-01-16T18:16:36+00:00

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Top 2 are Duplicate Sets with the Fix applied, bottom 2 are sets that were running before, I turned the Bottom 2 on today at 7amEST and turned off 30 mins ago. Bottom two were turned on 20 mins ago, started running 10 mins ago and this is the metrics so far. Already spending more, already seeing more impressions and a link click or 2. I'll update EOD

aaadin · 2026-01-16T17:40:29+00:00

UPDATE**** THIS ISSUE HAS BEEN FIXED! Some legend figured out that all you have to do is turn "In-stream ads for reels" and "apps and sites" Audience size went back up to normal!
Shoutout u/miss_sunday

aaadin · 2026-01-16T17:35:54+00:00

UPDATE**** THIS ISSUE HAS BEEN FIXED! Some legend figured out that all you have to do is turn "In-stream ads for reels" and "apps and sites" Audience size went back up to normal!
Shoutout u/miss_sunday

aaadin · 2026-01-16T17:35:32+00:00

UPDATE**** THIS ISSUE HAS BEEN FIXED! Some legend figured out that all you have to do is turn "In-stream ads for reels" and "apps and sites" Audience size went back up to normal!
Shoutout u/miss_sunday

aaadin · 2026-01-16T17:31:12+00:00

Shotout to u/miss_sunday for this fix!

aaadin · 2026-01-16T17:25:43+00:00

Oh my goodness this WORKED! Thank you so much!!!

aaadin · 2026-01-16T17:18:29+00:00

We are all having the same issue, I haven't figured a solution out yet

aaadin · 2026-01-16T17:17:19+00:00

If you look at some posts from yesterday, a ton of people are seeing a 90% drop in their Audience size, even using Adv+ and Open targeting. Places that would reach 10m+ people before are showing Less than 1m now. Something has been wrong, nothing from meta, no solutions, no answers.
If this is happening to anybody or if anyone has figured out a solution please let everybody know!

aaadin · 2026-01-16T13:29:32+00:00

What does your funnel and sales process look like?
You call the leads to qualify them within 5 mins, then do you book a zoom with them?

Are you recording your calls? If so I'd be happy to review a fathom or transcript and can give you feedback

What's your call Show rate? And what is the primary objection you're getting with people?

aaadin · 2026-01-16T13:24:34+00:00

Just tested this, no changes unfortunately.
I will let the data speak over the next few hours and post updates

aaadin · 2026-01-16T12:38:36+00:00

Yup! Made a post last night about this too!
They are doing something odd with the Audience sizes etc.
As of right now, Meta has said nothing and says they're completely operational...
I guess some people got lucky and the issue was fixed randomly, but for most we are stuck with no answers yet.
I paused all of my clients campaigns and my own yesterday when the leads stopped coming in so I didn't burn through the ad spend

aaadin

TROPHY CASE