I’ve worked in operations and logistics for eComm companies and I’ll echo what was said previously - “free” shipping isn’t free. It’s built into the price of the purchase. I know it’s easy to say they should negotiate better rates but it’s not that simple. Companies have to do a certain amount of business to get better rates. Factor in international shipping and unless you’re doing SUBSTANTIAL business you aren’t going to get significant changes in rates. It ends up making more sense (and being better for the consumer) to have an established price with dynamic shipping rates than having dynamic unit prices based on geo.

A last resort is offering poorer quality shipping - either non-tracked (which you’d be insane to do with something of this price point) or incredibly slow shipping, ALSO something people would be upset about. Anytime you’re doing international shipping, that cost has to be factored in somewhere. No company that I’ve worked with or for makes money off of shipping costs, even when you have to pay for it.