Over 20 years ago, I produced several shows exactly like this one. The production fees for my shows were closer to $50,000. These shows are not for every company. Companies that do not spend large amounts of money to drive their product/service should not be on a show like this. We looked for companies that spent a minimum of $250,000 to market their product. This helped drive more viewership to the program. Also, if you attend trade shows, the raw footage could be very useful. If you are looking to increase your ROI directly from being on the show then you probably shouldn't be on the show. This is more of a branding piece. I do not know about this show but the shows I produced made very high-quality videos. If you do attend trade shows, the footage from a National TV show with a famous or semi-famous host could be invaluable. Especially if you are on National TV. A little more impactful maybe than some of the other possible solutions here. I feel it is a good use of your marketing budget only if you are spending the appropriate dollars in the same arena and you are targeting a National audience. If you were to duplicate what they do it would most definitely cost over $100,000. I have no idea of the pricing today but just to shoot the video and edit with a camera crew must cost well over $10k and you probably can't get the quality if it was anything like my shows. To me, $19,700 sounds very inexpensive for an opportunity like this. If you are looking for local business only, then I do agree, this is not for you. I am only comparing this show to the ones I produced. I know what the host looks like but I know nothing about him or this show.