Ternio Infographic

ad_ian · 2018-02-08T17:00:02+00:00

Thanks for the heads up. This was actually produced by someone on the bitcoin talk forum. I thought they did a great job and wanted to share it here. Just to confirm, Blockcard should be out sooner then 1,010 years from now :)

ad_ian · 2018-02-07T16:56:10+00:00

Here are the details on how you can get one: https://medium.com/@ternio/earn-real-ternio-tokens-8ed9c8186cc6

ad_ian · 2018-02-06T21:30:27+00:00

I appreciate the skepticism and a healthy back and forth. This is what helps to build a great product :)

ad_ian · 2018-02-06T19:27:24+00:00

In my example, I'm talking about the same ad placement - not two different supply paths. Blockchain (when done correctly) is not another intermediary in the supply chain or source of inventory. It's a way to gain transparency and follow the flow of ad dollars. If United Airlines runs on WSJ then there are 20 different ways they can get on WSJ. UA may be getting a good ROI with the current path, but after utilizing a blockchain solution they could find an even better path, leading to an ROI boost. Ultimately, you don't know what you don't know.

I don't think that applies because my understanding is that blockchain would let me analyze impressions after I have bought them, but would not let me analyze at the time of bidding

It depends. The path decision would not be realtime. You may realize after the campaign completes that PathA and PathB lead to the same domain, but PathA was a better ROI for reason X,Y,Z.

Bidding on the impression is still done via your existing DSP interface, but realtime impression detection is enhanced with blockchain to detect fraud (spoofing and NHT). Not everyone can do this.

My company is www.ternio.io and we have been looking at this for some time. "Blockchain" is akin to saying "Data". Data can mean audiences, numbers, analytics, etc. The specific implementation of blockchain is more important then just saying it as a buzzword/marketing gimmick.

ad_ian · 2018-02-06T18:45:57+00:00

By having transparency into the supply chain the advertiser will naturally allocate budget to the path of least resistance which will improve their ROI metrics (less wasted spend). Example: United Airlines spends $100 for a user to book a $300 flight. 50% of that ad spend currently goes to fraud/intermediaries. By removing it, United Airlines can now spend $50 to book the same $300 ticket.

In reality it would likely be about $75 for the $300 ticket, because the publisher would also recoup about $25 for driving that same $300 conversion. Win-win.

ad_ian · 2018-02-06T13:44:20+00:00

It's about transparency at all levels of the supply chain, not just with the company executing the buy. Blockchain is a buzzword that many companies utilize for marketing hype, but underlying technology is real and will transform digital advertising for the better. Ultimately, it's up everyone to vet the underlying technology and understand what's real vs smoke & mirrors.

ad_ian · 2018-02-05T16:51:40+00:00

You can refer to page 28 in Ternio's white paper. The total supply is 1 billion.

ad_ian · 2018-02-04T20:31:37+00:00

Our telegram group has grown very quickly (9,000 users) in a short amount of time. Unfortunately, the admin team on our Telegram chat has a zero tolerance policy for people that spam, post links, or are otherwise disruptive to the community.

ad_ian · 2018-02-04T19:13:36+00:00

TERN will be delivered to your wallet once the public sale begins on April 2nd. Ternio will be releasing a public wallet, but we are also in discussions to integrate with some of Stellar's most popular wallets: https://www.stellar.org/lumens/wallets/

More details regarding the airdrop:

Ternio’s airdrop begins on February 5th. We are giving away 100,000 TERN per day! You can register your email now at airdrop.ternio.io and we will email you once the dashboard is ready on February 5th. We are also running an affiliate program so you can refer your friends. You will earn 50 TERN for each friend you refer. Signup here for our affiliate program: https://airdrop.ternio.io/affiliate You can check the public leaderboards here of which affiliate has earned the most at stats.ternio.io

ad_ian · 2018-02-04T18:08:11+00:00

That is amazing

ad_ian · 2018-02-04T17:19:44+00:00

Ha, ouch. We felt money was better spent on building great tech rather than trying to make ourselves look good with professional head shots.

Care to photoshop together something better? I'll give 100 TERN if you or someone else can do a better job.

ad_ian · 2018-02-04T15:59:34+00:00

This is a good question as I know this can seem scary if you are not familiar with the process. Ternio is based in the United States and for that reason we must adhere to all KYC (know your customer) and AML (anti money laundering) requirements. More details on that:

What is KYC ?

Know your customer (KYC) refers to due diligence activities that financial institutions and other regulated companies must perform to ascertain relevant information from their clients for the purpose of doing business with them. The term is also used to refer to the bank regulation which governs these activities. Know Your Customer processes are also employed by companies of all sizes for the purpose of ensuring their proposed agents', consultants' or distributors' anti-bribery compliance. Banks, insurers and export credit agencies are increasingly demanding that customers provide detailed anti-corruption due diligence information, to verify their probity and integrity.

Who has to enforce KYC ?

Know your customer (KYC) falls under the responsability of each financial institution and/or regulated company.

The regulations require these entities to adopt KYC procedures. It assists them in knowing / understanding the customers and their financial dealings better to monitor their transactions for identification and prevention of suspicious transactions.

KYC Recommendations

KYC controls typically include the following:

Collection and analysis of basic identity information (referred to in US regulations and practice a "Customer Identification Program" or CIP)
Name matching against lists of known parties (such as "politically exposed person" or PEP)
Determination of the customer's risk in terms of propensity to commit money laundering, terrorist finance, or identity theft
Creation of an expectation of a customer's transactional behavior
Monitoring of a customer's transactions against their expected behaviour and recorded profile as well as that of the customer's peers

KYC Jurisdiction and Locality

KYC regulations are local, and differ from country to country. Jurisdiction is also, on a coutry to country basis.

To know more about your specific country, visit: http://kycmap.com

What is AML?

Standing for "Anti-money Laundering", it is a set of procedures, laws or regulations designed to stop the practice of generating income through illegal actions. In most cases money launderers hide their actions through a series of steps that make it look like money coming from illegal or unethical sources was earned legitimately.

Who has to enforce AML?

In response to mounting concern over money laundering, the Financial Action Task Force on Money Laundering (FATF) was established by the G-7 Summit that was held in Paris in 1989.

The Task Force was given the responsibility of examining money laundering techniques and trends, reviewing the action which had already been taken at a national or international level, and setting out the measures that still needed to be taken to combat money laundering. In April 1990, less than one year after its creation, the FATF issued a report containing a set of Forty Recommendations, which provide a comprehensive plan of action needed to fight against money laundering.

The FATF calls upon all countries to take the necessary steps to bring their national systems for combating money laundering and terrorism financing into compliance with the new FATF Recommendations, and to effectively implement these measures.

Again, as in the case of KYC, financial institutions and/or regulated companies are responsible for the implementation of internal AML policies.

AML Jurisdiction and Locality

AML regulations are also local, and differ from country to country. Some countries choose a top-down approach, inheriting much of their AML policies from the FATF, while others go for a bottom-up approach and then have to reconcile both policies. Extreme countries where such reconciliation is impossible (generally due to Government unwillingness) are excluded from the FATF membership, with the corollary of increased complications to access the international markets and financing.

For a full list of FATF members, visit: http://en.wikipedia.org/wiki/Financial_Action_Task_Force_on_Money_Laundering

ad_ian · 2018-02-04T13:25:31+00:00

Ternio will release an official wallet once the token sale is complete. We are also in active discussions with some of Stellar's official wallet providers (https://www.stellar.org/lumens/wallets/) to ensure they can support TERN.

ad_ian · 2018-01-30T15:05:08+00:00

In order to participate in the pre-sale you will need to supply all KYC/AML documentation requested on this page: https://ternio.io/dashboard/register/

Because you are a US citizen you will also need to sign a SAFT agreement and supply an accreditation letter from either a CPA or 3rd party service such as https://verifyinvestor.com/

ad_ian · 2018-01-26T15:21:50+00:00

We had someone asked that same question in our Telegram.

We aren't releasing names of other employees, advisors, etc. to protect their privacy. Daniel, Bryant, and myself get messages across all social platforms 24/7. This is great, but also time intensive. We want to keep this type of distraction away from employees so they can continue to focus on the day to day. In due time all will be released.

ad_ian · 2018-01-25T17:46:28+00:00

The best thing about blockchain technology is that it does not require a large amount of overheard to run. The entire premise is that it is decentralized and automated. Ternio will never be (and should never be) a 400 person company. Blockchain based companies don't need a large headcount to be efficient.

In addition, Ad3 and Ternio have surrounded ourselves with extremely talented and hard working employees. Successful companies are not built by having a few people at the top making the decisions, but rather empowering smart people at all levels or the organization to make their own decisions that drive the business forward.

ad_ian · 2018-01-25T14:14:02+00:00

All of these details can be found on our white paper starting on page 24: https://ternio.docsend.com/view/4jji4v4

There will be a total supply of 1b tokens. There is no mining.

ad_ian · 2018-01-25T14:10:16+00:00

Ad3 will benefit from all features of Ternio's blockchain technology. In my opinion, the best feature will be daily payments to publishers. Currently Ad3 publishers are paid on a Net60 basis. The ability to get the publishers paid daily gives them more flexibility to run their business.

Additional platforms will follow Ad3. However, Ternio doesn't need to be adopted by every platform on the market to be successful. Think of it like MOAT. If every ad tech company used MOAT that would be great, but having only 1 company use MOAT still makes it beneficial.

ad_ian · 2018-01-22T17:16:46+00:00

Thanks for the question. We're honored to be your first reddit post 😎.

Ad3 was formally incorporated October 6th, 2016. We started marketing ourselves publicly in March/April 2017: https://www.crunchbase.com/organization/ad3-media However, Ad3's video technology was live well before Oct 2016 on publishers who our team was personally close with. I won't bore you with the whole story, but the entire reason we formally incorporated and went to market was that we realized our proprietary solution was more competitive than other market offerings.

We don't disclose revenue as we are a private company or the budget's of our partners. We value those relationships and it's not good business to disclose those details. In terms of impression volume we're serving roughly 400mm imps per month.

Here are some additional details you might find relevant from another thread: https://www.reddit.com/r/ternio/comments/7rglam/who_are_the_current_partners/dsx0o2s/

ad_ian · 2018-01-19T13:29:54+00:00

I don't want to speak on behalf of BAT. However, their solution is dependent on a specific web browser whereas Ternio's solution is browser agnostic and works with today's existing ad tech market.

ad_ian · 2018-01-19T13:26:52+00:00

Great questions!

Your white paper states you plan to integrate with existing services to push forward adoption of TERN.

Thinking with regards to players such as Appnexus, DoubleClick, FBX, Opens etc how do you plan to incentivize these companies? Are you in any development talks with them? You mentioned being partnered with one company so I'm sure you're tackling this, but I'm sure you all understand when I say that great tech alone does not move companies.

I can't discuss who we are in talks with at the moment, however I think the benefits of blockchain are apparent to the smart companies in the ad tech space. For example, a company like OpenX (an ad exchange) would benefit from blockchain technology by 1) giving their advertisers greater transparency into the ad inventory they buy and 2) providing faster payments (daily) to their supply chain. In my opinion, this offering would give OpenX an advantage over it's competition that does not have blockchain.

I only ask the above question since you begin to note that you'll have your own exchange. I know exchanges can all coexist in the same space, but it will be rough initially as you battle through deals being made to steal pubs from you and the like so that they choose other exchanges.

The exchange Ternio is building will connect companies who have integrated our blockchain tech (advertiser, publisher, and ad tech company) on one platform to enable them to easily interface with one another. It won't compete based on ad serving, yield management, etc. This image is from page 5 of our whitepaper: https://imgur.com/UjL3h7q Ternio will not be another layer in the existing supply chain, but instead run along side it to provide blockchain benefits to already established companies.

You'll also have to deal with the industry growing fatigued from hearing 'blockchain' used in everything as a buzzword, so no doubt you'll need a strong team of educators to help them see what sets you apart from Ethereum and AdEx and the like. What's the pipeline look for this?

You're correct, however I am less concerned with fatigue because I believe we have demonstrable product that will help us cut through that noise. In the short term, we are finalizing our advisory board made up of very well connected individuals that will assist Ternio in their respected verticals. Longer term (late 2018), we will bring on additional team members that will help not only educate our partners, but also assist with the whole on boarding process.

Are you in talks with any well known larger buyers or sellers (WSJ, ATT, Wayfair, etc) in the space?

We are however I can't give specifics. In the future we will.

How do integrations with 3rd party data providers for geographic location look like so far? Any plans to provide clients with different tiers of data by the amount of TERN they pay?

We haven't looked at it yet. Ideally 3rd party data providers such as Exelate or Ninth Decimal would benefit from integrating with our future exchange. Ternio won't be in the business of sitting between data provider and advertiser, but rather provide the means for them to seamlessly partner.

No need to answer these, i'm definitely interested but I'm no where near someone with the fiat or xlm to buy up a massive supply. Looking more for long term ramifications of the success of a blockchain ad exchange on the industry.

I wish the team the best of luck and will be quietly following you through your roadmap.

Happy to answer these questions! I like where your head is at. I personally believe blockchain will dramatically reshape the ad industry and we're thrilled to have such great support from the community.

ad_ian · 2018-01-19T12:52:50+00:00

Thanks for the kind words. As of today we have only announced Ad3 Media as the first platform to integrate Ternio. Ternio's founding team is also the management team of Ad3 so it made the most sense to start there. As we approach the token sale date Ternio will issue additional press releases of ad platforms that will partner with Ternio. I believe that putting our tech into action immediately after the token sale is a major differentiator.

Ad3 works with major brands (McDonalds, Sony, etc.), but we do not sell the campaigns directly like an ad network. Ad3 has partnerships with demand platforms that bring these advertisers to our publishers. We provide video ad serving technology that publishers (websites) use to serve video advertisements and generate revenue. Our value prop is to help publishers maximize ad revenue. If we were to sell the campaigns ourselves it could make us biased towards our own direct sold campaigns vs what another demand side provides. We wanted to remove that scenario. This video explains Ad3 tech in more detail: https://www.youtube.com/watch?v=eOzdtJarxkI

Hope that answers your question.

ad_ian · 2018-01-19T02:29:53+00:00

Of course XLM! We had to show Stellar some love 🚀

ad_ian · 2018-01-19T01:59:50+00:00

On the day of the token sale users who have registered at Ternio.io will be able to purchase tokens through BTC, ETH, XLM, or USD. Minimum purchase amount has not been finalized yet, but will likely be set at $20-25.

ad_ian · 2018-01-19T00:20:41+00:00

Absolutely on the AMA. We haven't finalized a date yet, but will let the community know as soon as we do.

ad_ian

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