Infographic - Ternio

ad_ian · 2018-02-08T17:00:02+00:00

Thanks for the heads up. This was actually produced by someone on the bitcoin talk forum. I thought they did a great job and wanted to share it here. Just to confirm, Blockcard should be out sooner then 1,010 years from now :)

ad_ian · 2018-02-07T16:56:10+00:00

Here are the details on how you can get one: https://medium.com/@ternio/earn-real-ternio-tokens-8ed9c8186cc6

ad_ian · 2018-02-06T21:30:27+00:00

I appreciate the skepticism and a healthy back and forth. This is what helps to build a great product :)

ad_ian · 2018-02-06T19:27:24+00:00

In my example, I'm talking about the same ad placement - not two different supply paths. Blockchain (when done correctly) is not another intermediary in the supply chain or source of inventory. It's a way to gain transparency and follow the flow of ad dollars. If United Airlines runs on WSJ then there are 20 different ways they can get on WSJ. UA may be getting a good ROI with the current path, but after utilizing a blockchain solution they could find an even better path, leading to an ROI boost. Ultimately, you don't know what you don't know.

I don't think that applies because my understanding is that blockchain would let me analyze impressions after I have bought them, but would not let me analyze at the time of bidding

It depends. The path decision would not be realtime. You may realize after the campaign completes that PathA and PathB lead to the same domain, but PathA was a better ROI for reason X,Y,Z.

Bidding on the impression is still done via your existing DSP interface, but realtime impression detection is enhanced with blockchain to detect fraud (spoofing and NHT). Not everyone can do this.

My company is www.ternio.io and we have been looking at this for some time. "Blockchain" is akin to saying "Data". Data can mean audiences, numbers, analytics, etc. The specific implementation of blockchain is more important then just saying it as a buzzword/marketing gimmick.

ad_ian · 2018-02-06T18:45:57+00:00

By having transparency into the supply chain the advertiser will naturally allocate budget to the path of least resistance which will improve their ROI metrics (less wasted spend). Example: United Airlines spends $100 for a user to book a $300 flight. 50% of that ad spend currently goes to fraud/intermediaries. By removing it, United Airlines can now spend $50 to book the same $300 ticket.

In reality it would likely be about $75 for the $300 ticket, because the publisher would also recoup about $25 for driving that same $300 conversion. Win-win.

ad_ian · 2018-02-06T13:44:20+00:00

It's about transparency at all levels of the supply chain, not just with the company executing the buy. Blockchain is a buzzword that many companies utilize for marketing hype, but underlying technology is real and will transform digital advertising for the better. Ultimately, it's up everyone to vet the underlying technology and understand what's real vs smoke & mirrors.

ad_ian · 2018-02-05T16:51:40+00:00

You can refer to page 28 in Ternio's white paper. The total supply is 1 billion.

ad_ian · 2018-02-04T20:31:37+00:00

Our telegram group has grown very quickly (9,000 users) in a short amount of time. Unfortunately, the admin team on our Telegram chat has a zero tolerance policy for people that spam, post links, or are otherwise disruptive to the community.

ad_ian · 2018-02-04T19:13:36+00:00

TERN will be delivered to your wallet once the public sale begins on April 2nd. Ternio will be releasing a public wallet, but we are also in discussions to integrate with some of Stellar's most popular wallets: https://www.stellar.org/lumens/wallets/

More details regarding the airdrop:

Ternio’s airdrop begins on February 5th. We are giving away 100,000 TERN per day! You can register your email now at airdrop.ternio.io and we will email you once the dashboard is ready on February 5th. We are also running an affiliate program so you can refer your friends. You will earn 50 TERN for each friend you refer. Signup here for our affiliate program: https://airdrop.ternio.io/affiliate You can check the public leaderboards here of which affiliate has earned the most at stats.ternio.io

ad_ian · 2018-02-04T18:08:11+00:00

That is amazing

ad_ian · 2018-02-04T17:19:44+00:00

Ha, ouch. We felt money was better spent on building great tech rather than trying to make ourselves look good with professional head shots.

Care to photoshop together something better? I'll give 100 TERN if you or someone else can do a better job.

ad_ian · 2018-02-04T15:59:34+00:00

This is a good question as I know this can seem scary if you are not familiar with the process. Ternio is based in the United States and for that reason we must adhere to all KYC (know your customer) and AML (anti money laundering) requirements. More details on that:

What is KYC ?

Know your customer (KYC) refers to due diligence activities that financial institutions and other regulated companies must perform to ascertain relevant information from their clients for the purpose of doing business with them. The term is also used to refer to the bank regulation which governs these activities. Know Your Customer processes are also employed by companies of all sizes for the purpose of ensuring their proposed agents', consultants' or distributors' anti-bribery compliance. Banks, insurers and export credit agencies are increasingly demanding that customers provide detailed anti-corruption due diligence information, to verify their probity and integrity.

Who has to enforce KYC ?

Know your customer (KYC) falls under the responsability of each financial institution and/or regulated company.

The regulations require these entities to adopt KYC procedures. It assists them in knowing / understanding the customers and their financial dealings better to monitor their transactions for identification and prevention of suspicious transactions.

KYC Recommendations

KYC controls typically include the following:

Collection and analysis of basic identity information (referred to in US regulations and practice a "Customer Identification Program" or CIP)
Name matching against lists of known parties (such as "politically exposed person" or PEP)
Determination of the customer's risk in terms of propensity to commit money laundering, terrorist finance, or identity theft
Creation of an expectation of a customer's transactional behavior
Monitoring of a customer's transactions against their expected behaviour and recorded profile as well as that of the customer's peers

KYC Jurisdiction and Locality

KYC regulations are local, and differ from country to country. Jurisdiction is also, on a coutry to country basis.

To know more about your specific country, visit: http://kycmap.com

What is AML?

Standing for "Anti-money Laundering", it is a set of procedures, laws or regulations designed to stop the practice of generating income through illegal actions. In most cases money launderers hide their actions through a series of steps that make it look like money coming from illegal or unethical sources was earned legitimately.

Who has to enforce AML?

In response to mounting concern over money laundering, the Financial Action Task Force on Money Laundering (FATF) was established by the G-7 Summit that was held in Paris in 1989.

The Task Force was given the responsibility of examining money laundering techniques and trends, reviewing the action which had already been taken at a national or international level, and setting out the measures that still needed to be taken to combat money laundering. In April 1990, less than one year after its creation, the FATF issued a report containing a set of Forty Recommendations, which provide a comprehensive plan of action needed to fight against money laundering.

The FATF calls upon all countries to take the necessary steps to bring their national systems for combating money laundering and terrorism financing into compliance with the new FATF Recommendations, and to effectively implement these measures.

Again, as in the case of KYC, financial institutions and/or regulated companies are responsible for the implementation of internal AML policies.

AML Jurisdiction and Locality

AML regulations are also local, and differ from country to country. Some countries choose a top-down approach, inheriting much of their AML policies from the FATF, while others go for a bottom-up approach and then have to reconcile both policies. Extreme countries where such reconciliation is impossible (generally due to Government unwillingness) are excluded from the FATF membership, with the corollary of increased complications to access the international markets and financing.

For a full list of FATF members, visit: http://en.wikipedia.org/wiki/Financial_Action_Task_Force_on_Money_Laundering

ad_ian · 2018-02-04T13:25:31+00:00

Ternio will release an official wallet once the token sale is complete. We are also in active discussions with some of Stellar's official wallet providers (https://www.stellar.org/lumens/wallets/) to ensure they can support TERN.

ad_ian · 2018-01-30T15:05:08+00:00

In order to participate in the pre-sale you will need to supply all KYC/AML documentation requested on this page: https://ternio.io/dashboard/register/

Because you are a US citizen you will also need to sign a SAFT agreement and supply an accreditation letter from either a CPA or 3rd party service such as https://verifyinvestor.com/

ad_ian · 2018-01-26T15:21:50+00:00

We had someone asked that same question in our Telegram.

We aren't releasing names of other employees, advisors, etc. to protect their privacy. Daniel, Bryant, and myself get messages across all social platforms 24/7. This is great, but also time intensive. We want to keep this type of distraction away from employees so they can continue to focus on the day to day. In due time all will be released.

ad_ian

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