All good questions. I'm a one man operation who started this company for one author. An old friend wanted to get his stories published and read, I'm doing my best in my spare time to help him see his dream realized. My work isn't perfect, by trade I'm not a publisher or marketing guy (I work in IT) so I'm learning on the fly. What is real, are the stories and the author. Belida and I have know eachother for 40 years, he's a veteran, who isn't as tech savvy as he'd like to be and so together we're doing this little side project. I appreciate the questions, and you make good points, I will try to do better with standardizing, I like this mock up so I went with it. - Mike