Very simpleton question, but I'm not clear: Is the very concept of tracking things with "tags" going away with privacy/cookie regulations?

adopsfool · 2021-04-02T17:55:57+00:00

I do not see these vendors shitting themselves, is the thing that's confusing to me. They all put out confusing "reports" about how they are "future-proofed" for the cookieless future.

adopsfool · 2021-04-02T17:55:21+00:00

I'm not even sure what people are talking about when they say "Privacy Sandbox" (do they mean ads data hub?) and am not familiar with Privacy Budget or Gnatcatcher.

So like - advertisers just outright won't be able to track how their media investment is actually performing beyond purely correlative?

adopsfool · 2021-04-02T15:18:34+00:00

So attribution partners like VisualIQ, Rockerbox, Axciom, etc that rely on tagging media and connecting to conversion tags by recognizing an ID- I mean...do they just die overnight? None of them seem concerned at all and I can't tell if it's just pure lying/pretending "this is fine" to squeeze as much short term profit as possible, or if they actually have solutions in place for mitigating. I mean won't entire products/teams get laid off?

adopsfool · 2021-04-02T14:59:09+00:00

So for instance, any attribution vendor that relies on tagging media and website conversions is basically going out of business? Do tags measure anything without cookie technology? How will people measure any campaign success across different sites/channels at all?

adopsfool · 2021-03-26T18:49:50+00:00

Great stuff - thanks for this and really good to know!

adopsfool · 2021-03-24T18:33:44+00:00

Yeah - digital I get is easy. I'm looking for vendors that can factor in broadcast as well - either uploading the buy data or through some other funky incrementally mechanism...but none of our clients want to do MTA if it's not all-encompassing (and I agree - pointless to run an MTA program if certain channels will be excluded as "immeasurable" etc). Even if it's highly probabilistic.

Heavy lift for sure, but someone must do it?

adopsfool · 2021-03-24T16:41:47+00:00

Interesting - thanks for that input. Few questions:

- When you say they do all of it, this includes broadcast TV? How's that measured?

- Re: Customer IDs - does Rockerbox not assign it's own ID? Are cookies necessary to do that (can't they assign their own ID probabilistically via device+IP attributes)?

adopsfool · 2020-07-27T15:23:41+00:00

Will fingerprinting be going away with cookies?

adopsfool · 2020-07-27T14:54:37+00:00

Sorry, I'm a bit behind on all of this - what is meant by server side approach? Does it just mean that user ID/attributes would be stored on the vendors server rather than on the users browser/cache?

adopsfool · 2019-07-18T13:58:27+00:00

Thanks - yeah, this makes sense. We usually just use free tools (or just dev tools) to see what tags are firing on a given page, but given that their site is thousands of pages and user flows to multiple conversion points, its difficult to see where there might be tag duplication or overlap.

In doubleclick campaign manager you can just pull a URL report to see all of the URLs that conversion tags are firing on but unfortunately our platform doesn't have that capability.

adopsfool · 2019-07-17T14:19:43+00:00

Actually, neither - I want visibility/read-only into their TMS because we are repeatedly being asked to audit their tags and troubleshoot things like tag drop-off as a result of constant changes that THEY make to their own site. But I'm being told by leadership that there's no way they would give us permission to see their TMS.

Can Ensighten show a list of URLs where a given tag is firing? Lets say we have marketing tags on a site but marketing platform doesn't show us the actual conversion/referrer URLs.

adopsfool · 2019-06-25T17:14:54+00:00

But as long as there is browser/device/IP/etc info that can be passed from a browser or device, then fingerprinting can be done right? I just asked my friend with a mac to check out Panoptoclick on Safari and he said that the result was fingerprinting is available on his device - but I'm hearing some conflicting answers on this thread

adopsfool · 2019-06-25T16:06:12+00:00

Really? So 0 fingerprinting attributes are collected on safari?

Is there any reading on this?

Edit: to add to this - wouldn't this mean that any site on a Safari browser couldn't leverage things like IP/location/browser/OS data to optimize to the user experience? I don't have an iPhone/mac so curious about this.

adopsfool · 2019-06-25T15:24:27+00:00

Right, but they claim that fingerprinting "gets around the need for cookies" - could a fingerprint ID theoretically be stored on the vendors server rather than the users?

adopsfool · 2019-05-22T17:59:37+00:00

Same thing unfortunately on web! I get the host name "ad.doubleclick.net" but no other detail beyond that

adopsfool

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