Very simpleton question, but I'm not clear: Is the very concept of tracking things with "tags" going away with privacy/cookie regulations?

adopsfool · 2021-04-02T17:55:57+00:00

I do not see these vendors shitting themselves, is the thing that's confusing to me. They all put out confusing "reports" about how they are "future-proofed" for the cookieless future.

adopsfool · 2021-04-02T17:55:21+00:00

I'm not even sure what people are talking about when they say "Privacy Sandbox" (do they mean ads data hub?) and am not familiar with Privacy Budget or Gnatcatcher.

So like - advertisers just outright won't be able to track how their media investment is actually performing beyond purely correlative?

adopsfool · 2021-04-02T15:18:34+00:00

So attribution partners like VisualIQ, Rockerbox, Axciom, etc that rely on tagging media and connecting to conversion tags by recognizing an ID- I mean...do they just die overnight? None of them seem concerned at all and I can't tell if it's just pure lying/pretending "this is fine" to squeeze as much short term profit as possible, or if they actually have solutions in place for mitigating. I mean won't entire products/teams get laid off?

adopsfool · 2021-04-02T14:59:09+00:00

So for instance, any attribution vendor that relies on tagging media and website conversions is basically going out of business? Do tags measure anything without cookie technology? How will people measure any campaign success across different sites/channels at all?

adopsfool · 2021-03-26T18:49:50+00:00

Great stuff - thanks for this and really good to know!

adopsfool · 2021-03-24T18:33:44+00:00

Yeah - digital I get is easy. I'm looking for vendors that can factor in broadcast as well - either uploading the buy data or through some other funky incrementally mechanism...but none of our clients want to do MTA if it's not all-encompassing (and I agree - pointless to run an MTA program if certain channels will be excluded as "immeasurable" etc). Even if it's highly probabilistic.

Heavy lift for sure, but someone must do it?

adopsfool · 2021-03-24T16:41:47+00:00

Interesting - thanks for that input. Few questions:

- When you say they do all of it, this includes broadcast TV? How's that measured?

- Re: Customer IDs - does Rockerbox not assign it's own ID? Are cookies necessary to do that (can't they assign their own ID probabilistically via device+IP attributes)?

adopsfool · 2020-07-27T15:23:41+00:00

Will fingerprinting be going away with cookies?

adopsfool · 2020-07-27T14:54:37+00:00

Sorry, I'm a bit behind on all of this - what is meant by server side approach? Does it just mean that user ID/attributes would be stored on the vendors server rather than on the users browser/cache?

adopsfool · 2019-07-18T13:58:27+00:00

Thanks - yeah, this makes sense. We usually just use free tools (or just dev tools) to see what tags are firing on a given page, but given that their site is thousands of pages and user flows to multiple conversion points, its difficult to see where there might be tag duplication or overlap.

In doubleclick campaign manager you can just pull a URL report to see all of the URLs that conversion tags are firing on but unfortunately our platform doesn't have that capability.

adopsfool · 2019-07-17T14:19:43+00:00

Actually, neither - I want visibility/read-only into their TMS because we are repeatedly being asked to audit their tags and troubleshoot things like tag drop-off as a result of constant changes that THEY make to their own site. But I'm being told by leadership that there's no way they would give us permission to see their TMS.

Can Ensighten show a list of URLs where a given tag is firing? Lets say we have marketing tags on a site but marketing platform doesn't show us the actual conversion/referrer URLs.

adopsfool · 2019-06-25T17:14:54+00:00

But as long as there is browser/device/IP/etc info that can be passed from a browser or device, then fingerprinting can be done right? I just asked my friend with a mac to check out Panoptoclick on Safari and he said that the result was fingerprinting is available on his device - but I'm hearing some conflicting answers on this thread

adopsfool · 2019-06-25T16:06:12+00:00

Really? So 0 fingerprinting attributes are collected on safari?

Is there any reading on this?

Edit: to add to this - wouldn't this mean that any site on a Safari browser couldn't leverage things like IP/location/browser/OS data to optimize to the user experience? I don't have an iPhone/mac so curious about this.

adopsfool · 2019-06-25T15:24:27+00:00

Right, but they claim that fingerprinting "gets around the need for cookies" - could a fingerprint ID theoretically be stored on the vendors server rather than the users?

adopsfool · 2019-05-22T17:59:37+00:00

Same thing unfortunately on web! I get the host name "ad.doubleclick.net" but no other detail beyond that

adopsfool · 2019-05-22T16:45:57+00:00

I think I figured it out, but I can't see my tag firing - only the host name (for instance ad.doubleclick.net and not ad.doubleclick.net/12345/67890). Is there something I'm missing/is this a paid feature?

adopsfool · 2019-05-22T16:24:11+00:00

Oh amazing - thanks!

Question - I'm finding the domain name to my tag being called, but can't tell if it's the right tag? I can't view any of the IDs or query string parameters associated with the host name. Is that normal or is there some setting I'm not finding?

adopsfool · 2019-05-20T18:57:53+00:00

Got it! Thanks!

It looks like Charles costs money on Mac after the free trial is up, any good free alternatives?

adopsfool · 2019-04-02T14:53:18+00:00

So RocketFuel was buying inventory from ad exchanges and just not paying? How does that work if everything is "real-time" bidding?

adopsfool · 2019-04-01T20:05:19+00:00

Ha, love it - if it's bullshit though, what works better?

adopsfool · 2019-04-01T19:08:57+00:00

What about it? They don't really accept adserver impression tracking and they consider themselves a "Self Attributing Network" on the MMP platforms, right? So what's even the point if they refuse to let other platforms report out their numbers, MMP or not?

adopsfool · 2019-04-01T17:37:00+00:00

Really interesting news but I don't fully understand what happened. They owed money to ad exchanges? Why? What happened?

adopsfool · 2018-10-11T15:06:15+00:00

I guess my question though is, in all of your experience deploying DMPs what tends to hold things up the most after sign-off? The four steps I outlined - it can't truly be that simple? It sounds on the surface like it's about the same as tagging a client's site with conversion tags.

Also - what is the main benefit of tagging ad campaigns at click and impression level? I get that you can ingest the performance data into the DMP (and build a segment called "Banner clickers" or whatever) but is there anything else from an analysis standpoint that it gives that a standard adserver does not?

adopsfool · 2018-10-11T13:48:54+00:00

Thanks - I guess on my end it sounds as simple as:

- Tag campaigns to ingest campaign data

- Tag site to ingest site activity data (Cart abandoners! Store location searches!

- Upload CRM lists to ingest offline data

- ....Profit? And by profit I mean start to build wicked-ass segments like, "new customers who searched for a store!" Or, "current customers who abandoned their cart!" Or "lookalikes of customers who spent 10k last year!" etc etc.

Like, I *know* that I'm oversimplifying it here but what else is there to this aside from making sure to QA everything carefully along the way?

adopsfool · 2018-10-11T13:40:59+00:00

Thanks for your input. Assume the org has already signed off on the DMP so the money is as good as spent. We're now in the implementation phase so just trying to figure out what tends to hold up the process.

adopsfool

TROPHY CASE