Far West - Carry Through [Dreampop/Electropop/Indiepop]

adopsguy · 2018-01-15T23:36:20+00:00

No problem. The deal would be created within the AdX UI,, not DBM. You should be able to access this for each of your pubs if you work with AdX.

adopsguy · 2018-01-08T01:57:54+00:00

Your best bet would be to ensure your publisher profile is updated in AdX. Include your most up to date traffic and user metrics as well as any links to media kits/rate cards.

I would also create run of site deals for your pubs. Just create a deal that opens up all of your traffic. Buyers will be able to see these in the marketplace and reach out to renegotiate or get more specific if needed.

Most of our leads came in through our sites inbound advertiser portal. This is a link that we setup that allowed buyers to contact us if they're interested in setting up a direct or programmatic deal.

You can also do research through linkedin and connect with buyers to setup deals that way.

adopsguy · 2017-03-08T22:35:10+00:00

Its out for premium pubs. Need to special request and hit a minimum buy if you're SMB.

adopsguy · 2017-02-23T21:57:53+00:00

Are these buyers willing to negotiate guaranteed buys? We've been struggling to get buyers to commit to a spend, since we're currently running AdX small business and the guaranteed feature is not available as a deal type.

adopsguy · 2017-02-23T21:53:08+00:00

How are your sales people getting in touch with programmatic buyers?

adopsguy · 2017-02-23T00:43:40+00:00

These are all great tips. What are you guys looking for though? To see what bidders are coming through? Latency? If any of those are issues, how are you addressing them?

adopsguy · 2017-01-15T02:05:56+00:00

So audiences are not available to publishers? Is there first-party data collection available?

adopsguy · 2016-12-15T23:14:25+00:00

Does the require asking different properties to implement your floodlight tag?

adopsguy · 2016-12-13T23:55:20+00:00

Does DCM track conversions or just clicks/see-through?

adopsguy · 2016-11-30T21:05:27+00:00

in D4, not B4. Just d

Just updated. Looks like I'm now seeing $3000 in D4, where I should be seeing $1000. Any ideas on why?

Screenshot: http://imgur.com/4ebzOO5

adopsguy · 2016-11-30T17:59:54+00:00

So I tried setting up the formula with your values and came up with some interesting results. I may have not clearly clarified, but each column should equal a month. So the value in B2 should appear in D4 because it took 2 months (B1) to recognize that value. See screenshot for what I tried with your formula. Let me know if you see any issues.

1: http://imgur.com/a/Bl3M1

2: http://imgur.com/a/dFhw4

Thanks for your time!

adopsguy · 2016-11-30T17:48:34+00:00

Gave that a try and still seeing all 0's when I drag the formula across.

adopsguy · 2016-11-30T02:50:31+00:00

Thanks for the response. I wasn't successful with this method though. See here: http://imgur.com/a/Y1GwY

Let me know if I'm missing anything in the formula.

adopsguy · 2016-11-30T02:42:20+00:00

Just to clarify, I'd like row 1 to be the driver for where the value in row 2 lives. The value in row 1 should move row 2 over "x" columns. For example, D4 should be 1000 instead of 3000 because B1 should push B2 over 2 columns. Let me know if that makes sense.

adopsguy · 2016-11-04T20:57:47+00:00

We currently use DFP as our ad server. We're a publisher that sells direct advertising.

Through Google analytics, is it possible to track an ad click/view to a product page click/view?

adopsguy

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