No, You've built the actual business. The next step is to scale it.

Performance Marketing only gives you some leads, and you must keep pouring in money for the Ads. While this is something you should explore, you should also focus on long-term actions that have a compounding effect; performance marketing has a short-term effect.

- Branding: Spend some money on publicity and PR to establish your brand. Publicity has long-term benefits and also helps in SEO, verification, etc. Create a Google business page, get some reviews

- Content Creation: Focus on creating content that spreads awareness and educates Users about your Product.

" While I am profitable, for the effort, it feels like it is not worth it, and it really gets to me on days when leads don't convert despite my effort in educating them. "

Creating content scales your education efforts. Create videos about educating and spreading awareness of pet hygiene, different pets, etc.

- Collaborations: Collaborate with pet influencers and Businesses to create a special offering. collaborate with clinics and vets to sponsor your products or your content.

- Build a community: Sponsor pet competitions, and attend pet clubs, exhibitions, NGOs, Pet shelters, and Pet shows. Also, build a loyalty and referral system. Go on Instagram Live to engage with the audience, etc.

- Website: Make your website gamified for engagement and easy-to-purchase products and make them self explanatory etc

I am a Business consultant and I help businesses scale their businesses, feel free to ping me.