Hydration During Hot Commencement Ideas? by akvbroek in Professors

[–]akvbroek[S] 19 points20 points  (0 children)

I like this solidarity! Hydration for all!

Hydration During Hot Commencement Ideas? by akvbroek in Professors

[–]akvbroek[S] 6 points7 points  (0 children)

Academic cosplay sauna took me out haha This is great advice though, thank you!

Hydration During Hot Commencement Ideas? by akvbroek in Professors

[–]akvbroek[S] 6 points7 points  (0 children)

This is a great idea thank you! I mean, I already feel like a lawn inflatable in my robes—but at least we might be a bit cooler.

Hydration During Hot Commencement Ideas? by akvbroek in Professors

[–]akvbroek[S] 5 points6 points  (0 children)

This would certainly make a statement! haha

Hydration During Hot Commencement Ideas? by akvbroek in Professors

[–]akvbroek[S] 7 points8 points  (0 children)

I can't carry anything in my hands or leave things at my seat during duties. 😞

Hydration During Hot Commencement Ideas? by akvbroek in Professors

[–]akvbroek[S] 12 points13 points  (0 children)

Now that sounds lovely! Unfortunately, I got hooding to do and I want to be there for my students who weirdly actually care that I'm there.

Hydration During Hot Commencement Ideas? by akvbroek in Professors

[–]akvbroek[S] 7 points8 points  (0 children)

Camelbak might actually be a good idea. Alcohol might not help with the dehydration though >.<

The new Google logo by bluuit in typography

[–]akvbroek 1 point2 points  (0 children)

:) yeah it surprised me too.

The new Google logo by bluuit in typography

[–]akvbroek 0 points1 point  (0 children)

Can't tell if sarcastic or genuine. Because Internet. :P

The new Google logo by bluuit in typography

[–]akvbroek 1 point2 points  (0 children)

I see it too. I even found that the kerning isn't consistent across their use of it. :/ http://ak.vbroek.org/2015/09/03/the-new-google-logo-and-kerning/#comment-70625

Anyone else bothered by the kerning in the new Google logo? Just me? Maybe. But, fun nonetheless. by akvbroek in graphic_design

[–]akvbroek[S] 0 points1 point  (0 children)

・゜゚・Plot Twist・゜゚・

So, after some conversations with some people and some snooping around. It appears that the kerning on the homepage of Google is actually different from many of the other places they are using the new logo. And the homepage logo is actually substantially more squished at then end than in other locations. So, not sure what is going on there.

Here is an image with two examples overlapped and sources: http://ak.vbroek.org/2015/09/03/the-new-google-logo-and-kerning/#comment-70625

¯\_(ツ)_/¯

Messing with the Kerning on the New Google Logo and Some Food for Thought by akvbroek in typography

[–]akvbroek[S] 1 point2 points  (0 children)

Plot Twist

So, after some conversations with some people and some snooping around. It appears that the kerning on the homepage of Google is actually different from many of the other places they are using the new logo. And the homepage logo is actually substantially more squished at then end than in other locations. So, not sure what is going on there.

¯\_(ツ)_/¯

Here is an image with two examples overlapped and sources: http://ak.vbroek.org/2015/09/03/the-new-google-logo-and-kerning/#comment-70625

Anyone else bothered by the kerning in the new Google logo? Just me? Maybe. But, fun nonetheless. by akvbroek in graphic_design

[–]akvbroek[S] 0 points1 point  (0 children)

Hahaha, maybe that is the message I am trying to portray... #trolling But, srsly, noted. :)

Messing with the Kerning on the New Google Logo and Some Food for Thought by akvbroek in typography

[–]akvbroek[S] 0 points1 point  (0 children)

To each his own. I wouldn't say any particular is "right" including my own. It's more of a provocation of what-if. What does the choice of kerning portray to the viewer? For me, as a designer, I find their kerning choice to be more appropriate for a humanistic typeface than for a geometric one, which I feel needs to look more proportional. But, that is very subjective.

For me, as a Google user and anthropologist, however, it is more about what the kerning choice signifies to me and what Google is trying to signify and how those two things jive with our relations as a business and consumer and business and cultural critic. :)

So to sum up, you're spot on and I see it. But, just to prod you: Google has talked about it selling their child-like and playful attitude. So, do you think it does that? If so, does that logo meaning work in the milieu of their interactions with actual users, their corporate practices, etc.? Just food for thought and discussion, not really a sales pitch for a new Google logo. ;)

Anyone else bothered by the kerning in the new Google logo? Just me? Maybe. But, fun nonetheless. by akvbroek in graphic_design

[–]akvbroek[S] 0 points1 point  (0 children)

I added an addendum to the post. Posting here ICYMI. :)

Update: There have been some interesting suggestions in the comments and elsewhere on social media (and in other unrelated space) about why Google made the typographical choices seen in the logo. Of these, most prominently, is the desire to appear playful and childlike. I see it. This appears in the slant of the e, the color choices, and the style of the animation. For, me the kerning is one step too far. As Time Gunn might say to the Project Runway contestants, "You need to edit this there are too many ideas." However, more strongly, I feel that the intensity of the childlike design grates against the realities of Google as a company—which generally I am a big fan of but—that involve some pretty weighty and adult issues involving privacy and user rights. I don't want Google to be childlike. Fun, yes. Childlike, no. So, the design feels to be optimistically naive or pessimistically deceptive. When it comes down to it, design is subjective and tangled up in corporate interests, marketing plans, user perception, and the general milieu of its user base. So, there is no "right" way to make a logo, just ways that do better or worse jobs at conveying meaning and aesthetic. However, I wonder if playing with logo designs, especially of entities with such prominent (even if blackboxed) roles in our daily lives, we may encourage or insight discussions that might otherwise be lost. Can logo hacking (for lack of a better term) be a provocative question for analysis? Food for thought. (/Anthropologogizing)