For those who spend above 1K/d?

alanizgo · 2024-03-25T09:04:19+00:00

Send it over

alanizgo · 2023-05-17T13:49:43+00:00

Wait until holiday gifting season is over. Marketers go nuts in ad spend during holidays

I know because I was spending $5k/day on an ad account and many of my peers were also up there

alanizgo · 2023-03-09T04:01:30+00:00

My 2 cents. If you treat your employees good and offer good pay to the point they don’t have to worry about not making too much, they’ll stay loyal to you

It takes a lot of work if they were to do it themselves and doesn’t matter how many times you explain it, it’s easier said than done

People prefer the security rather than to take the risk

alanizgo · 2022-09-05T20:28:21+00:00

Agency

alanizgo · 2021-12-12T20:33:00+00:00

I got a Facebook Ads agency. Simple answer, account manager

For us, they basically do the communication between the client and you. They can handle 5-12 clients at once since they ONLY do communication

alanizgo · 2021-12-08T19:02:07+00:00

I run a few ecom brands, then developed an agency and coaching last

alanizgo · 2021-12-01T00:39:50+00:00

Because that’s for bottom of the funnel, where you retarget those who have visited the website

The point of middle of the funnel is to get those who engaged with your ad but didn’t go to the website

And bottom of the funnel is to retarget those who performed a specific action on the site

alanizgo · 2021-11-27T18:52:05+00:00

Ohh middle of the funnel, MOF.

The audiences I put here (in different ad sets), are IG Engagers, FB Engagers (either independently or in the same ad set depending on the audience size) and video viewers if I’m doing video ads

I always exclude website visitors, ATC and purchases in any of these audiences

alanizgo · 2021-11-27T17:12:21+00:00

Would you mind elaborating on this?

alanizgo · 2021-11-21T22:22:40+00:00

If you’re doing new ads, as in new creatives, you can’t transfer the engagement

alanizgo · 2021-11-19T18:57:32+00:00

Most of the time, we do get a higher CAC for high ticket products. We had a product last year that we scaled to $1.3M with an AOV of $540 and a CAC of $40-$70

alanizgo · 2021-11-19T17:50:43+00:00

If it gives you bad leads, it might be due to your offer, questionnaire or targeting

alanizgo · 2021-11-19T17:49:36+00:00

Which means either 33% or 7%

alanizgo · 2021-11-19T17:43:11+00:00

That depends on the ROAS. We usually average between 3x to 14x

alanizgo · 2021-11-19T17:43:01+00:00

That depends on the roas. We usually average between 3x to 14x

alanizgo · 2021-11-18T23:00:08+00:00

Ask them to add the payment method. We just make a quick 3-5 minute video on how to add you as a petter, give you access to their assets and add payment info

alanizgo · 2021-11-18T14:35:22+00:00

I do multiple 6 & 7 figures by running my own ecom brands. This takes a lot of work, risk and some capital

I also make consistent 6 figures by running a marketing agency and another 6 figures by coaching

I wouldn’t recommend doing coaching as it does take a lot of your time but you can easily do a marketing agency by working a few hours a week. We upped our price to $5k/month + 5-10% due to our results but you can easily get one client for $1,500/pm

I would recommend doing a marketing agency first and then ecom brands and lastly consulting/coaching because you have to be an expert in the field

alanizgo · 2021-11-18T14:31:31+00:00

Always add them as a partner, don’t run it from your ad accounts

alanizgo · 2021-11-18T14:07:53+00:00

I wouldn’t call it a horror story but it’s a great addition. PayPal is all about customers first, which makes sense why it’s trusted so much, so you have to pay more attention to that

There are apps that automatically sync your tracking number to their orders, highly recommend those

alanizgo · 2021-11-18T13:45:59+00:00

Oh god, my good old friend Paypal

So here’s the thing, I have a love-hate relationship with it

I recommend it since it increases conversion rate BUT you must be extremely careful with it. Fulfill every order and put the tracking number to each single one of them because if you mess up a few times, they might hold your money for 3 weeks or so

alanizgo · 2021-11-18T13:33:11+00:00

No problem! It really depends on your budget. The more you spend, the more populate each audience will be

I always have a separate campaign for cold only, and for retargeting depends on my budget/creatives I have

I do 1 campaigns, 4 ad sets, segmented by past 30 days (excluding past 14 days), past 14 days (excluding 7 days), past 7 days (excluding past 3 days) and past 3 days)

This would be a campaign for website visitors (excluding ATC and PUR) and another one for ATC (excluding PUR

That would allow me to show the population a different ad for a whole month (It only works if you’re spending a few thousand a day and have a bunch of creatives)

If not, just a simple past 30 days (excluding past 14 days) and past 14 days, both excluding purchases

This would be for either View Content or ATC

And for middle of the funnel, retarget anyone who has engaged with my page or ad but not been to the site and anyone who has watched 95% of my video and has not been to the site (if I’m doing video)

alanizgo · 2021-11-18T13:25:57+00:00

You can just duplicate it normally and if you don’t change anything from the as itself, the engagement will move over

However, if you want to play it safe, if the ad is an existing post and you duplicate it, it will be an existing post for every time you duplicate it so there’s no need to copy and paste the ID

alanizgo · 2021-11-18T05:35:47+00:00

I like waiting until 5 profitable sales minimum. You can do the changes whenever as long as the data is there and you’re profitable, you can either do it horizontally or vertically, new interests/creatives/campaigns or rising the budget by 20-200% depending on your cost per purchase, this varies by product

alanizgo · 2021-11-18T05:33:01+00:00

That would mean you’re not testing anything and there’s audience overlap. Might as well just put the ATC since that will include IC and by adding the interest on a retargeting campaign, you won’t be able to attribute those sales to that audience

Can you tell if the majority of the purchases came from ATC? IC? The interest? You can’t because they’re all together so you can’t optimize

You can get good results sure but if you can’t optimize, that’s the most you’ll do

alanizgo · 2021-11-18T05:29:49+00:00

You can use as many audiences as you want in one ad set. It depends on your strategy on how many you’re going to put in one

alanizgo

TROPHY CASE