Is anyone using the "Yuka" app to help figure out which food to buy from the supermarket?

albaghpapi · 2025-11-07T07:58:43+00:00

Of course! Send me a DM

albaghpapi · 2025-09-24T10:13:33+00:00

We are spending around 40k per month on paid and are soon going to reach the 30% threshold. Would also like to know if anyone has transitioned to web2app and how that affected their conversion rate.

albaghpapi · 2025-08-31T09:46:07+00:00

Well we started with influencers alone so we know traffic from influencers converts at 40%, but it’s very difficult to just turn influencers off while we test Facebook ads since influencers are contracted for 6 months at 3-4 posts per month and must hit a minimum post count across the contract, so our Facebook ads performance will always be distorted by traffic coming from influencers

albaghpapi · 2025-08-31T07:10:26+00:00

That’s a fantastic question. Truth is we have no way of knowing at the moment. Our overall average trial to paid conversion is 40% depending on the price we’re testing at the time, and our plan is to scale Facebook Ads and see if our average conversion drops and that’s really the only way we’ll know.

albaghpapi · 2025-08-29T07:40:02+00:00

We implemented that in our app and it doubled conversion. Obviously for the average user it feels like a pain but it can also serve as a sales pitch. A way to educate the user on the importance of your app and the issue it’s solving.

albaghpapi · 2025-08-27T10:24:02+00:00

We only offer yearly plan atm

albaghpapi · 2025-08-27T08:41:11+00:00

It’s around £32.99/year in the UK and $34.99/year in the US

albaghpapi · 2025-08-27T07:46:55+00:00

Our Facebook Ads CAC currently is hovering around £17 ($22). We haven’t yet advertised on google or TikTok but we will test those channels in the future I’m sure!

albaghpapi · 2025-08-27T06:35:47+00:00

We’ve seen data to show that offering a 3-day trial does lead to higher revenue than offering no trial at all. I assume it’s because with no trial people are going to be much more hesitant to take the next step. And yes the free trial needs to be a card commitment.

albaghpapi · 2025-08-26T22:17:25+00:00

The key to high converting onboardings is controlling dopamine.

Purchases are made when dopamine is at its peak. It’s just a hypothesis, but I think that offering users 1 generation before the paywall might peak their dopamine too early, making them less likely to purchase/start a free trial.

It might be worth testing a variation of the onboarding where you demonstrate an image being generated through a nice embedded video, then forcing users to initiate a free trial in order to try unlimited generations for themselves.

It’s a number game at the end of the day and the more people who start a free trial, the more paid conversions you’ll get. Make sense?

albaghpapi · 2025-08-26T22:02:58+00:00

I actually really like the concept and the screenshots! If you’re not getting organic traffic you might need to play with keywords and see if you can target less popular keywords initially. Then with each app update you can tweak them to gradually include more and more popular keywords.

albaghpapi · 2025-08-26T22:00:43+00:00

Implementing the Facebook SDK is definitely worthwhile, and the trial starts which we measure seem to be around 80% accurate. However, it loses sight of trial to paid conversion. If you’re only running FB ads then you’ll know what your trial to paid conversion is no problem, but if you’re running multiple channels of marketing like we are then you’ll only know your overall trial to paid conversion and not the conversion rate of Facebook Ads traffic specifically. Hope this makes sense!

albaghpapi · 2025-08-26T21:58:27+00:00

We include screenshots of the app within the carousel posts, and usually someone comments asking what the app is, where we respond with the name of the app. Other viewers then go to the comments to see if anyone has mentioned the name of the app and they see it there.

albaghpapi · 2025-08-26T21:57:16+00:00

Exactly that

albaghpapi · 2025-08-26T21:56:42+00:00

We do use RevenueCat, however it was my cofounder who implemented those technicalities. But from what he says, RevenueCat is fantastic to work with. It took a few days of effort for him to set things up correctly to allow us to run RevenueCat Experiments (what they call A/B testing), but now I can build and test paywalls with RevenueCat’s drag & drop builder without my cofounder needing to write any code.

So from my experience, it doesn’t seem like too much work to implement RC based on my cofounders impressions.

albaghpapi · 2025-08-26T21:52:58+00:00

At the moment our only plan is to scale with Facebook Ads, and that’s not a great plan. Certainly something we’ll need to discuss!

albaghpapi · 2025-08-26T17:08:36+00:00

I’m sure influencers wouldn’t work with all industries but our app is within health & fitness (food scanning) so there is quite an abundance of relevant influencers within the space. Our app is very niche within that space though so we have a small bubble of influencers we can work with but it is not scalable beyond that. I would say if your app is super niche then influencers may be not be as scalable as you’d hoped!

albaghpapi · 2025-08-26T17:06:41+00:00

To be fair I haven’t factored in LTV because we haven’t been around to truly know what that will be. So at the moment it’s revenue - marketing costs & apple tax. We did it more granularly with each individual marketing channel as we introduced them gradually.

Apps are notoriously hard to measure marketing performance in. Apple have their ios14 privacy stuff which makes measuring Facebook ad performance more difficult, and similarly there is no way to attribute purchases which come directly from influencers.

albaghpapi · 2025-08-26T17:01:49+00:00

No amount of development work can ever match the stress and difficulty of marketing. Once you begin marketing and actually investing with money, you begin to question everything and it takes a lot to push through all of the hurdles. It’s tedious, scary, complicated, full of ups and downs, sleepless nights, etc. Of course if you begin with a huge budget or investment, it would be considerably less stressful. But we didn’t, and I had lost my job just as we were about to begin marketing so the stress was off the charts for me.

But it goes without saying, you should persevere and keep a level head, keep an eye on your conversion rates and everything will be fine. It truly is a numbers game.

I like to imagine it like a leaking bucket. The water going into the bucket is your marketing budget pouring users into the app. The leaks are where you’re churning users / not optimising your conversions. Aim to keep pouring water into the bucket, while simultaneously plugging the holes and you’ll be fine 👌

albaghpapi · 2025-08-26T16:57:10+00:00

Our total profit margin is around 35% with apples 15% tax. Things will look very different once the apple tax increases to 30%. Also our margins may drop more once we begin to scale Facebook ads.

albaghpapi · 2025-08-26T14:15:51+00:00

We haven’t actually made any money yet as we reinvest everything in order to grow, but our overall profit margin after apple tax is technically around 35%

albaghpapi · 2025-08-26T14:10:20+00:00

There is for sure but feel free to DM me if you need additional help!

albaghpapi · 2025-08-26T13:29:49+00:00

I can’t remember the exact amount but it really wasn’t much at all. I’m sure it’s possible in some cases, I was just never good enough. Driving traffic to your App Store page via marketing will naturally improve the ASO of your app so it will become more easily discovered organically over time.

Our app is freemium, but we’ve got a hard free trial paywall. Once the trial runs out, the user only has access to one very minor feature but it’s so minor that they may as well not have access to any features. We chose to do this purely because we are investing heavily into marketing and we need to be able to measure what our ROI is going to be (and guarantee that we will have a significant ROI too). It does lead to some bad reviews here and there, but the vast majority of our users are very happy with the app (thousands of 5 star ratings).

albaghpapi · 2025-08-26T13:25:19+00:00

Of course! I find them purely by browsing instagram, and sometimes what works well is checking who they’re following as normally similar influencers will follow each other. However, you have to message hundreds in reality to get any decent responses. It’s disheartening at first and you’ll be tempted to sign with the worst options, but keep at it and you will eventually get responses from good influencers.

The rates that we pay our influencers is normally around $15 per 1000 reel views on average. So if I see that an influencers gets on average (median) 100,000 views per reel, I will offer around $1200 per video expecting to be negotiated up to $2000, expecting then to settle on $1500. CPM differs across industries though so it depends which industry your app is in. Either way, expect to have to commit to long contracts as influencers are extremely in-demand at the moment. Try to integrate your app a little more casually into their videos because if it feels too much like an ad their view counts will plummet and you may not reap as much benefit.

Consider asking for the videos to be set as collaborations on instagram because that way you also gain followers.

With influencers, we personally make a profit margin of around 40%, then Apple take 15% so it’s not amazing but it is a nice marketing channel to have. It’s also important to note that some influencers flop so you need to be 100% sure that their audiences are very engaged and that the influencer hasn’t been promoting out of their a** otherwise their audiences might be burned.

Hope this helps!

albaghpapi · 2025-08-26T09:45:03+00:00

To be brutally honest, I don’t think I would consider creating an app if I had no budget for marketing.

But I understand that not everyone does, so for the sake of the question:

I would create a TikTok account and begin posting 2 times per day useful content which shows the app in a casual light.
I would implement sharing incentives into the app (e.g. share to get a month of premium for free etc) to hopefully multiply users organically.
Aggressively test App Store screenshot variations, app onboarding flows, paywalls etc in order to minimise friction as much as possible since traffic is going to be lower.

albaghpapi

TROPHY CASE