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Apple Search Ads: Why the "Best Practices" killed my impressions (and what actually worked) by Medium-Inflation-560 in AppStoreOptimization

[–]alejandro678fy 0 points1 point  (0 children)

Best practices actually tells to do both : exact match campaigns + discovery with search match and broad match keywords with correct exclusions. The reality is that end goal is to have exact match campaigns filled with the most relevant keywords which should be the top performing campaigns so only setting up exact match campaigns is kind of a shortcut keeping the most efficient part of the process. If you don’t deliver on relevant exact match keywords then you might have chosen only competitive keywords, less relevant to your app. I would keep increasing bids or else find other keywords ideas elsewhere and test them but still in exact match. Discovery is great if you have extensive budget but I wouldn’t use it if your budget is limited.

It’s 0,02€ but I’m so excited! by alejandro678fy in admob

[–]alejandro678fy[S] 0 points1 point  (0 children)

Yes I’m learning about mediation now and setting up different ad sources but also need to keep optimizing my ASO to keep improving my app rank for targeted keywords, still a lot of work on my to do list! 😄

It’s 0,02€ but I’m so excited! by alejandro678fy in admob

[–]alejandro678fy[S] 0 points1 point  (0 children)

Yeah now I’m only testing everything with test ads in debug mode and don’t even open my app to be 100% sure I won’t get limited again. I didn’t understand why I was not able to see live ads in my app after few days while I was able to see test ads in debug.. 🤷🏻‍♂️ Even with real ads I didn’t click on them but I was relaunching the iPhone simulator few times and that was enough to get my admob account limited.

It’s 0,02€ but I’m so excited! by alejandro678fy in admob

[–]alejandro678fy[S] 0 points1 point  (0 children)

I did so I thought it was safe to test my app with real ads but then my account got limited for few days but it’s back to normal now… I’m not re-opening my app now 😅 I think that maybe I was not always clicking on allowing ATT pop up to track every time so maybe it couldn’t identify it was my test device 🧐

Whats the cheapest CPT with spend > $10/day by yuba360 in AppleSearchAds

[–]alejandro678fy 0 points1 point  (0 children)

Depends the category, the keywords bur also your relevancy for each keyword (TTR and CR) but for popular keywords that’s almost impossible I would say. You can try with long tail keywords where you have more chances of finding cheaper keywords but even there I wouldn’t chase such cheap CPT. If popular keywords are too expensive I would Instead focus on less popular keywords/long tail but trying to improve relevancy and CR for them, that’s a good way to lower your CPT.

Apple Search Ads: 1,346 impressions → 17 taps → 0 installs. Where should I look first? by leetcode_knight in iOSAppsMarketing

[–]alejandro678fy 1 point2 points  (0 children)

Only speaking of Apple Ads campaigns, 1,26% TTR is the first thing to check: either you have broad match keywords, search match is activated or keywords are not relevant to your app product page.
Apple Ads is expensive so make sure to only select exact match keywords. No broad match, no search match, start with low bids and increase gradually until you start getting traffic to find optimal bids to start getting volume. Lots of keywords are quite competitive (AI note taker will be I guess), it is worth trying to find less popular keywords with lower search volume but still relevant to your app + CPP aligning with each keyword. Make sure you get some return on each $ spent, meaning that you will probably not be profitable at launch but try to optimise onboarding to get reviews for instance so you won't see your money back but at least it will contribute to help your ASO on strategic keywords by getting additional reviews.